Case Studies
A collection of some of our most impactful engagements over the years, across BFSI, Auto, Durables, and FMCG. From #HashtagBanking for Kotak Mahindra Bank, the world's first banking channel on Twitter, to a 10x increase in monthly leads for Tata Motors, to launching Airtel 4G with a bang, an in-depth showcase of 45 real engagements that have delivered impact for two decades.
see the full client list · our Digital Marketing practice · our Technology practice
Tata Motors — Nexon
A full CX audit found a 97.7% lead form drop-off and a 9-second load time. The rebuild that followed delivered a 10x increase in monthly leads.
Read case study →Asset Management (Mutual Funds)Nippon India Mutual Fund
A 515-slide website audit: GTmetrix, Lighthouse, heat maps, GA4 configuration, SEO rankings, and benchmarking against 12 asset managers worldwide.
Read case study →Automotive (Tyres)Goodyear Tyres India
A GTmetrix grade of F rebuilt to an A on a modern framework, benchmarked against CEAT, Apollo, and Bridgestone.
Read case study →Electrical & Consumer DurablesPolycab India
619 stakeholder interviews and 50+ competitor brands benchmarked, distilled into 8 insights for a category-defining web experience.
Read case study →InsuranceZurich Kotak General Insurance
A Diwali home-protection ritual, reframed as the reason to protect your family. A brand campaign built on one cultural insight.
Read case study →Fintech & Digital PaymentsNPCI — UPI Chalega
Digital media for a national UPI adoption campaign, delivered mid-pandemic. UPI went on to reach 5 billion monthly transactions and 21x the USA's digital payment volume.
Read case study →Mining & MetalsHindustan Zinc — Zung Ke Khilaaf Zinc
Making an invisible, GDP-scale problem impossible to ignore. A recurring public awareness platform on corrosion that reached over 1 lakh visitors at a single activation.
Read case study →Oil & Gas / Fuel RetailNayara Energy — #DiwaliWithNayaraEnergy
A creator-led Diwali campaign mapped against Nayara's own retail footprint across 150+ cities, generating 1.3 million+ video views.
Read case study →Oil & Gas / Fuel RetailNayara Energy — Sab Ki Jeet Guaranteed
India's first guaranteed sweepstake on fuel, targeted hyperlocally across 6,300+ petrol pumps. 2.5 crore+ new customers and ₹3,000 crore+ in incremental sales.
Read case study →Telecommunications (B2B)Tata Tele Business Services
A custom Outlook extension put the Marketing Hub inside the inbox itself, cutting email composition time by 90% and lifting lead conversion by 20%.
Read case study →Automotive (Electric Vehicles)Tata Motors — Evolve
An EV community platform built around real owners, not brand messaging. Event participation grew 50x after launch.
Read case study →Automotive (Electric Vehicles)Tata Motors — Easy to EV
An all-in-one EV education resource center answering ownership concerns before they become reasons not to buy. 88% customer satisfaction.
Read case study →Automotive (Electric Vehicles)Tata Motors — EV Route Planner
A route optimization web app built to solve range anxiety directly. 100,000+ routes planned, 65% reduction in range anxiety.
Read case study →TelecommunicationsAirtel — 4G Speed Test
A Twitter-integrated real-time campaign generating personalized speed comparison graphics. 27M mobile impressions and a 50% swing toward 4G activations.
Read case study →InsuranceZurich Kotak General Insurance — Drive Like A Lady
Real claims data became the world's first differential insurance premium for women. 12.2M views on the FilterCopy collaboration alone.
Read case study →Automotive (Tyres)JK Tyre & Industries Ltd.
12,651 real buyer prompts scanned across 6 AI engines, split by brand-anchored vs. generic queries. On unprompted queries, JK Tyre ranks 7th of 9 tracked brands.
Read case study →Travel & LuggageAristocrat (VIP Industries)
How ibs Fulcro brought a dying utility brand back to life: an AI-powered system generating 100,000+ personalised video responses, driving 100+ million impressions and a 16% increase in sales.
Read case study →Banking & Financial ServicesStandard Chartered — One Step Closer
How Standard Chartered went from title sponsor to owning the Mumbai Marathon's conversation. #OneStepCloser trended above the event's own hashtag, with 175M+ impressions.
Read case study →Banking & Financial ServicesStandard Chartered — Run for a Reason
A VR-powered Virtual Run and a character-by-character Twitter Run made Asia's largest marathon runnable by anyone, anywhere. 28.6M+ impressions and a full 42km covered in 7hr 22min.
Read case study →Banking & Financial ServicesHDFC Bank — The HandAid
An NFC sticker built into a donor's bandage turned every blood donation camp into a walking, tappable invitation to give blood, on a shoestring budget.
Read case study →Banking & Financial ServicesHDFC Bank — Diners Club: Where I Belong
A different premium lifestyle film for every visitor, generated from three simple choices and their own Facebook name. 15,000+ personalised videos and 3,000+ leads.
Read case study →Travel & TourismMakeMyTrip — Ghoom Ke Dekho 360
Asia's first 360-degree travel content took viewers to Bhutan before they ever booked a flight, doubling travel enquiries in a month and passing half a million Facebook views.
Read case study →FMCG / Personal CareGillette — The Flexbot at Sunburn
A robot that sketched festival-goers' selfies live, using an actual Gillette Flexball razor as its pen. Became the only trending hashtag of the festival, with a 10x jump in monthly sales.
Read case study →Banking & Financial ServicesKotak Mahindra Bank — #HashtagBanking
The world's first banking channel on Twitter, integrated directly with Kotak's core banking platform. Winner of EFMA's Best New Product award, with a 10% lift in brand score.
Read case study →TelecommunicationsAirtel — Jaipur Literature Festival
India's first live teleportation: five budding authors appeared in lifelike 3D on the JLF stage from hundreds of miles away, carried live over the Airtel 4G network.
Read case study →Consumer Electronics & AppliancesBajaj Electricals — DynaPrice
An automated pricing engine that watched competitor prices in real time and repriced Google Search listings automatically. CTR up 300%, cost per sale down 52%.
Read case study →CSR / Corporate Social ResponsibilityP&G India — Shiksha Social Media League
Underprivileged children took over P&G Shiksha's Facebook page for a month to prove their education was real. Featured by Social Samosa, with 3,21,000 impressions in a single day.
Read case study →InsuranceCanara HSBC Life Insurance
An AEM-powered portal for policy management and purchases, integrating analytics, CRM, and third-party applications. Conversion rates up 15%, qualified leads up 50%.
Read case study →TelecommunicationsTata Tele Business Services — JAMstack Website
A JAMstack rebuild with a headless CMS and edge/CDN deployment cut latency and unified fragmented touchpoints. User sessions up 134%, form fills up 85%.
Read case study →InsuranceZurich Kotak General Insurance — Text & Drive Challenge
A mobile game offers a real cash prize, then lets the player's own texting-while-driving cause the crash it warns against. 2,80,000+ visitors and 175,000+ game plays.
Read case study →InsuranceZurich Kotak General Insurance — Kotak Meter
The world's first car insurance with cashback turned a category averaging 1.2 brand interactions a year into 12x average monthly app logins.
Read case study →Financial Services (Investment Advisory)Kotak Cherry — #CherryChart
A new brand's unrevealed logo became a viral Instagram trend, getting over 100 brands, including direct competitors, to promote it unknowingly. 5 million+ impressions, zero media spend.
Read case study →Oil & Gas / Fleet SafetyNayara Energy — Kavach
An AI and computer vision system reads a tanker driver's face in real time, watching for fatigue, distraction, smoking, and phone use. 85% reduction in accidents due to human error.
Read case study →InsuranceZurich Kotak General Insurance — Drive Like A Lady 2023
Real women who broke driving stereotypes, backed by an industry-first preferential insurance price for women. 10 million video views and a 12% increase in policies issued for women.
Read case study →InsuranceZurich Kotak General Insurance — The Invincible Drunk Driving Challenge
A game promises a cash prize for drunk driving skill, then reveals a real jail term and fine instead. 200K visitors and 150K game plays during Road Safety Week.
Read case study →InsuranceZurich Kotak General Insurance — Drive Like A Lady 2024
A fictional girl's dream of becoming a loco pilot, answered by Surekha Yadav, India's real first female loco pilot. 23 million video views and 1.4K new policies issued.
Read case study →Home & Kitchen/Bath FixturesKohler — Dream in Kohler
A real moodboard-building tool let consumers design their dream bathroom. 20 winners received ₹1 lakh vouchers; 5 got full architect-designed makeovers.
Read case study →FMCG & BeveragesPepsi — IPL Deals
A gamified loyalty app connecting Pepsi and 108 partner brands through real deals, a points system called Runs and Super Runs, and live auctions for money-can't-buy experiences.
Read case study →B2B E-CommerceAlibaba.com — Seller Acquisition Program
English and Hindi Facebook campaigns brought Indian MSMEs onto Alibaba.com, backed by a targeted media plan and a live seller summit with real Alibaba.com suppliers.
Read case study →Education (B2B, School Partnerships)Pearson Education — MyPedia
A B2B media campaign targeting school principals and decision-makers directly across Facebook, LinkedIn, and Google, growing revenue 1.8x while cutting cost per lead in half.
Read case study →Telecommunications (B2B)Tata Tele Business Services — Internet Leased Line
Location-specific, vernacular-first campaigns for Internet Leased Line and Toll-Free Number products grew product demos 2.5x while cutting cost per demo by 40%.
Read case study →Asset & Wealth Management (BFSI)ASK Investment Managers
A real, honest website audit found 37+ UI/UX issues, 11 render-blocking resources, and zero schema markup, with priority-ranked recommendations for a regulated wealth manager.
Read case study →Media & Entertainment (Corporate Communications)ZEE
Real, multi-cluster LinkedIn performance data across 15 ZEE channel pages, an honestly-stated engagement problem, and the real ZEE 4.0 campaign built to solve it.
Read case study →FMCG (Personal Care)Old Spice
A three-phase campaign with Milind Soman that broke from category convention, generated 1.2 billion media impressions, and drove a 300% increase in value share within three months of launch.
Read case study →AutomotiveTata Motors — Fulcro Lead Orchestrator
A real, licensed SaaS platform processing 1.2M+ leads a month across 5 sources, routing every lead to the right call centre and closing the loop back to the ad platforms that generated it.
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45 real engagements. Not a highlight reel, the actual, documented work.
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