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Every client below has a real, specific mandate behind their name, not just a logo. Where we've published the full story, click through to the case study.

Featured Case Studies

Tata MotorsFour case studies spanning UX audits, EV customer journeys, and the Evolve community platform.View case study →

Zurich Kotak General InsuranceFive case studies spanning gamified road safety campaigns, an insurance-with-cashback app, and three years of the Drive Like A Lady initiative.View case study →

Tata Tele Business ServicesThree case studies: a custom Outlook add-in, a JAMstack website rebuild, and a location-specific media campaign for Internet Leased Line and Toll-Free Number products.View case study →

Nayara EnergyThree case studies including Kavach, an AI and computer vision driver safety system for the tanker fleet.View case study →

Nippon India Mutual FundA seven-part website audit covering UX, SEO/AEO, technology, and competitive benchmarking.View case study →

Polycab IndiaStakeholder and customer research shaping a full website redesign.View case study →

JK TyreAn AEO/GEO visibility audit measuring the brand's presence across AI answer engines.View case study →

GoodyearA web experience audit taking the site's GTmetrix score from an F to an A.View case study →

Kotak Mahindra Bank#HashtagBanking, the world's first banking channel on Twitter.View case study →

Cherry by Kotak#CherryChart, an ambush marketing launch that got 100+ brands, including direct competitors, to promote the brand's logo unknowingly.View case study →

NPCIUPI Chalega, the campaign that helped drive UPI to 95% unaided awareness in India.View case study →

GilletteThe Flexbot at Sunburn, a real robot built from a working Gillette Flexball razor.View case study →

Bajaj ElectricalsDynaPrice, an automated pricing engine that cut cost per sale by 52% on Google Search.View case study →

AirtelTwo case studies: India's first live teleportation at the Jaipur Literature Festival, and the Airtel 4G Speed Test.View case study →

Standard CharteredTwo case studies from the Standard Chartered Mumbai Marathon, including a 175M+ impression activation.View case study →

HDFC BankTwo case studies: The HandAid and Diners Club: Where I Belong.View case study →

MakeMyTripGhoom Ke Dekho 360, a 360-degree Bhutan travel content campaign.View case study →

Aristocrat (VIP Industries)Branding agency, website agency, and social media agency. Unpack Your Dreams reached 100M+ impressions.View case study →

Canara HSBC Life InsuranceAn AEM-powered self-service portal that lifted qualified leads by 50%.View case study →

P&GThe Shiksha Social Media League, a CSR campaign featured by Social Samosa as a top campaign of the month.View case study →

Hindustan ZincZung Ke Khilaaf Zinc, an on-ground activation reaching 1 lakh+ visitors at IITF.View case study →

KohlerDream in Kohler, a moodboard-building tool that gave 20 winners ₹1 lakh vouchers and 5 entrants full architect-designed bathroom makeovers.View case study →

PepsiPepsi IPL Deals, a gamified loyalty app connecting Pepsi and 108 partner brands through real deals, points, and live auctions.View case study →

AlibabaThe seller acquisition program that brought Indian MSMEs onto Alibaba.com, in English and Hindi.View case study →

PearsonMyPedia's B2B media campaign, targeting school principals directly and growing revenue 1.8x. Also an integrated mandate across India and the Middle East.View case study →

ASKA real, honest website audit: 37+ UI/UX issues, 11 render-blocking resources, and zero schema markup, with priority-ranked recommendations. Also social media agency, handling all creators across platforms.View case study →

ZEECorporate communications across 15 real cluster LinkedIn pages, and the ZEE 4.0 campaign, a strategic response to an honestly-stated engagement problem. Annual retainer of ₹1 crore+.View case study →

Old SpiceA three-phase campaign with Milind Soman, Smell Mantastic, Mr. Mantastic Says, and Mantastic Me, that generated 1.2 billion media impressions and a 300% increase in value share.View case study →

FMCG & Personal Care

BingoSocial media agency of record: content, community management, and activations.

GatoradeSocial media mandate, activation, events, and on-ground execution, including tech support for online events.

Head & ShouldersSocial media agency of record: content, community management, and activations.

Livon (Marico)Social media agency of record: content, community management, and activations.

Oral-BSocial media agency of record: content, community management, and activations.

WhisperSocial media agency of record: content, community management, and activations.

Consumer Durables & Electronics

ASUSIntegrated agency for the mobile division: social media, ORM, paid media, website landing pages, and Flipkart marketplace landing pages.

Anchor by PanasonicSocial media agency: film production (TVCs, DVCs), electrician community management, and paid media.

CromaBuilt the full Croma.com e-commerce website on ibs fulcro's platform, a launch personally inaugurated by Ratan Tata. Also social media and paid media.

Morphy RichardsWebsite agency: built the e-commerce site on ibs fulcro's own platform. Also social media, internal communications, films, and DVCs.

PanasonicSocial media agency: film production (TVCs, DVCs), electrician community management, and paid media.

Auto & Mobility

Bajaj AutoBuilt a tablet-based app for the international business, enabling self-serve product discovery across 60 countries in 6 languages.

Hero MotoCorpMedia creatives, a virtual showroom, social media creatives, and influencer work.

RenaultSocial media and ORM agency: content, community management, and complaint management.

BFSI (Banking, Financial Services & Insurance)

Bajaj FinservIntegrated agency mandate: built the entire website (UI/UX), plus social media, paid media, and SEO.

HDFC Home LoansSocial media agency: the entire community and content mandate.

ReligareSocial media agency. Also built Dynami, a full share trading application, native iOS and Android.

SBI CardSocial media agency, media agency, and influencer agency.

Tata AIGSocial media agency: the entire social media and content mandate.

Telecom & Media

Tata DOCOMOOne of ibs fulcro's largest engagements: annual retainer of ₹4 crore+, annual media spend of ₹30 crore. ibs fulcro was the first agency to launch the brand on social media, making Tata DOCOMO one of India's early social media pioneers. Full digital mandate: social media, promotions, contests, engagement drives, India's first e-commerce website in the telecom category, content production, influencer and blogger outreach, paid media, and ORM. Accounts for 100+ of ibs fulcro's 350+ total awards.

One client relationship. 100+ awards. A ₹4 crore+ annual retainer, sustained for years.

Let's talk about what a relationship at that depth could look like for your brand.

See what a long-term partnership looks like

Payments & Fintech Infrastructure

BHIMAn NPCI brand. Integrated mandate: all social media communication, all websites, and influencer outreach.

Bharat BillPayAn NPCI brand. Integrated mandate: all social media communication, all websites, and influencer outreach.

Protean (NSDL e-Gov)Website build.

RuPayAn NPCI brand. Integrated mandate: all social media communication, all websites, and influencer outreach.

Industrial, Consulting & Other

Mahindra LifespacesWebsite mandate.

PPG Asian Paints (Cartisan)Social media agency for Cartisan, one of PPG Asian Paints' brands.

Tata Strategic Management GroupA consulting firm. Worked across Tata group companies, specifically on a cross-Tata-company purchasing program under the One Tata framework.

Transworld Group (Dubai)Entire website.

VIPSocial media mandate.

ValvolineSocial media agency: the entire social mandate, including influencer.

Other

AirtelTwo case studies: India's first live teleportation at the Jaipur Literature Festival, and the Airtel 4G Speed Test.

AlibabaThe seller acquisition program that brought Indian MSMEs onto Alibaba.com, in English and Hindi.

Aristocrat (VIP Industries)Branding agency, website agency, and social media agency. Unpack Your Dreams reached 100M+ impressions.

Bajaj ElectricalsDynaPrice, an automated pricing engine that cut cost per sale by 52% on Google Search.

Canara HSBC Life InsuranceAn AEM-powered self-service portal that lifted qualified leads by 50%.

Cherry by Kotak#CherryChart, an ambush marketing launch that got 100+ brands, including direct competitors, to promote the brand's logo unknowingly.

GilletteThe Flexbot at Sunburn, a real robot built from a working Gillette Flexball razor.

GoodyearA web experience audit taking the site's GTmetrix score from an F to an A.

HDFC BankTwo case studies: The HandAid and Diners Club: Where I Belong.

Hindustan ZincZung Ke Khilaaf Zinc, an on-ground activation reaching 1 lakh+ visitors at IITF.

JK TyreAn AEO/GEO visibility audit measuring the brand's presence across AI answer engines.

KohlerDream in Kohler, a moodboard-building tool that gave 20 winners ₹1 lakh vouchers and 5 entrants full architect-designed bathroom makeovers.

Kotak Mahindra Bank#HashtagBanking, the world's first banking channel on Twitter.

MakeMyTripGhoom Ke Dekho 360, a 360-degree Bhutan travel content campaign.

NPCIUPI Chalega, the campaign that helped drive UPI to 95% unaided awareness in India.

Nayara EnergyThree case studies including Kavach, an AI and computer vision driver safety system for the tanker fleet.

Nippon India Mutual FundA seven-part website audit covering UX, SEO/AEO, technology, and competitive benchmarking.

Old SpiceA three-phase campaign with Milind Soman, Smell Mantastic, Mr. Mantastic Says, and Mantastic Me, that generated 1.2 billion media impressions and a 300% increase in value share.

P&GThe Shiksha Social Media League, a CSR campaign featured by Social Samosa as a top campaign of the month.

PearsonMyPedia's B2B media campaign, targeting school principals directly and growing revenue 1.8x. Also an integrated mandate across India and the Middle East.

PepsiPepsi IPL Deals, a gamified loyalty app connecting Pepsi and 108 partner brands through real deals, points, and live auctions.

Polycab IndiaStakeholder and customer research shaping a full website redesign.

Standard CharteredTwo case studies from the Standard Chartered Mumbai Marathon, including a 175M+ impression activation.

Tata MotorsFour case studies spanning UX audits, EV customer journeys, and the Evolve community platform.

Tata Tele Business ServicesThree case studies: a custom Outlook add-in, a JAMstack website rebuild, and a location-specific media campaign for Internet Leased Line and Toll-Free Number products.

ZEECorporate communications across 15 real cluster LinkedIn pages, and the ZEE 4.0 campaign, a strategic response to an honestly-stated engagement problem. Annual retainer of ₹1 crore+.

Zurich Kotak General InsuranceFive case studies spanning gamified road safety campaigns, an insurance-with-cashback app, and three years of the Drive Like A Lady initiative.

60+ clients. Every name above has a real, specific mandate behind it, not just a logo.

Let's find out what yours would be.

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