Cookie Policy
This explains what cookies ibsfulcro.com uses, what each one does, and how you can control them. It's meant to be read alongside our Privacy Policy, not instead of it.
What Cookies Are
Cookies are small text files a website stores on your device when you visit, so it can remember things between pages or visits, like whether you've already seen a particular message, or how you're navigating the site. India's Digital Personal Data Protection Act, 2023 (the “DPDP Act”) doesn't mention the word “cookie” directly, but cookies that relate to an identifiable person fall within the Act's definition of personal data, so this policy exists to be transparent about what we use and why, in the same spirit as the DPDP Act, even where the Act itself is silent on the specific word.
The Cookies This Website Uses
We keep this to what's genuinely in use, organised by category, rather than a long generic list that doesn't reflect this specific site.
| Category | What It's For | Requires Your Consent? |
|---|---|---|
| Strictly Necessary | Cookies required for the website to function correctly, for example, remembering your cookie preference itself so we don't ask again on every page. | No, these are essential to the site working and can't be switched off. |
| Analytics & Behavioural Insight | Google Analytics 4 (GA4) and Hotjar, used to understand how visitors actually use this website, page views, traffic sources, heatmaps, and session behaviour, so we can identify and fix real usability problems. This data helps us improve the site; it isn't used to identify you personally. | Yes |
| Advertising, Remarketing & Conversion Tracking | Remarketing pixels from Google and Meta, so we can show relevant ads to people who've previously visited this site, and conversion pixels from Google and Meta, which tell us when someone who saw an ad went on to take an action on the site, like submitting the contact form. These cookies may be used by Google and Meta to build a broader advertising profile of you across other sites you visit, governed by their own privacy policies. | Yes |
Google Tag Manager (GTM) is used to deploy and manage the tags above; it doesn't set cookies itself, but the tags it loads (GA4, Hotjar, and the Google and Meta pixels) do, and are only fired after you've given consent for the relevant category.
How We Ask for Your Consent
When you first visit this website, you'll be asked to choose which categories of non-essential cookies (like analytics) you're comfortable with. We don't pre-tick an “Accept All” option for you, and non-essential cookies aren't set until you've actually made a choice. You can accept, reject, or customise your preference, and rejecting analytics cookies doesn't block you from using the rest of the site.
How to Withdraw or Change Your Consent
You can change your cookie preferences at any time by clearing cookies in your browser settings for this site, which will bring back the consent choice on your next visit. Withdrawing consent is as easy as giving it, and doesn't affect anything you did on the site before withdrawing.
Third-Party Cookies
Google (GA4, and Google's advertising and remarketing services) and Meta (remarketing and conversion tracking for Facebook and Instagram) each set their own cookies to provide these services to us. That means, in addition to this policy, their own privacy policies also govern how they handle the data those cookies collect, and Google and Meta may combine it with other information they hold about you from your use of their own services. We don't control third-party cookies directly, but we only use providers for legitimate business purposes, understanding how visitors use this site and reaching people who've shown genuine interest in it, not to build or sell a broader profile of visitors ourselves.
Related Policies
This Cookie Policy works alongside our Privacy Policy, which covers how we handle personal data more broadly, including data submitted through our contact form.
Changes to This Policy
If the cookies this website uses change, for example, if we add a new analytics or advertising tool, we'll update this page and the table above to reflect it accurately, rather than leave it describing tools no longer in use, or omitting new ones.
Last updated: August 23, 2026.