Paid Media Executive

Key Responsibilities

• Plan, execute, and optimise paid media campaigns across Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and other digital platforms.
• Monitor campaign performance and regularly report on key metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
• Conduct A/B testing for creatives, audiences, and landing pages to improve campaign performance.
• Collaborate with creative and content teams to ensure ad assets align with campaign goals.
• Coordinate with media partners and vendors for execution of digital campaigns and media collaborations.
• Manage budgets and ensure efficient spend across all paid channels.
• Stay updated on industry trends, algorithm updates, and platform changes to ensure optimal campaign performance.
• Generate detailed performance reports and insights to share with internal teams and stakeholders.

Required Qualifications

• 1-2 years of hands-on experience managing paid media campaigns.
• Proficiency with tools like Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
• Solid understanding of performance metrics, bidding strategies, and targeting techniques.
• Experience with performance marketing, lead generation, and conversion optimisation.
• Basic understanding of SEO and how paid and organic strategies align.
• Strong analytical skills with an eye for detail.
• Ability to work in a fast-paced tech environment.