LeadHub: Our Lead Management Platform for Enterprise Lead Flow, Conversion Optimisation, and Analytics
Before LeadHub, leads were exported from Ads Manager into Excel once a day, filtered manually, and tracked fortnightly by region, with no way to see per-lead follow-up status, no way to trace a sale back to its source store, and no KPI dashboard at all. LeadHub, ibs Fulcro's own proprietary platform, replaced that with automatic lead capture from six real sources, location-based dealer routing, and a tiered escalation SLA, a 24-hour dealer reminder, 48-hour Sales Manager escalation, 72-hour Business Manager escalation, built and running in production for Goodyear India today.
Lead Management System refers to LeadHub, ibs fulcro's own proprietary lead management platform, built and in production for Goodyear India. LeadHub replaced a fully manual, Excel-based process with automatic, multi-source lead capture, location-based dealer routing, and a tiered escalation SLA (24-hour reminder, 48-hour and 72-hour escalation), with an estimated end-to-end lead conversion time of roughly 48 hours.
A complete view of what LeadHub does
Multi-Source Lead Capture
Leads integrated automatically from six real sources in one system, social media, bulk upload, website, chatbot, WhatsApp, and email, replacing a manual process that previously relied on exporting leads from Ads Manager into Excel by hand, once a day.
Automatic, Location-Based Lead Routing
Every new lead is automatically assigned to the right dealer based on location and pincode, with manual assignment as a fallback only when no dealer covers that specific pincode.
Tiered, Automated Escalation
A real, defined SLA: a 24-hour reminder if a dealer hasn't responded, an escalation to the Sales Manager at 48 hours if the dealer still hasn't acted, and a further escalation to the Business Manager at 72 hours, delivered automatically over SMS, email, and WhatsApp.
Role-Specific Workflows
Five distinct, defined user roles, Agent, Dealer, Sales Manager, Business Manager, and Super Admin, each with its own dashboard, permissions, and responsibilities, not one generic view forced onto every user type.
Business Manager Reporting
Structured Daily, Weekly, and Monthly reporting for business leadership: leads by source and pincode, call centre efficiency, dealer assignment and performance, conversion rates, and sales attribution by source and dealer.
Dealer Lead Finalisation & Billing
Dealers update lead status directly in the system, sale closed, not interested, lost, or no response, and enter real billing details, product, quantity, and price, closing the loop between a lead and an actual, recorded sale.
LeadHub, In Production for Goodyear India
Structured discovery, rigorous analysis, actionable outcomes
Start From the Real, Honest Bottleneck
The system was built by first documenting exactly where the manual, Excel-based process broke down: no way to track follow-up status per lead, no way to trace which store actually closed a sale, and no KPI dashboard at all. Every feature exists to solve one of those specific, named problems.
Route Leads the Moment They Arrive
Rather than a daily batch export, leads are captured and routed to the correct dealer immediately, based on location and pincode, cutting the delay between a customer's interest and a dealer's first contact from a full day down to real time.
Build Accountability Into the Escalation Chain, Not Just the Reminder
A single reminder rarely fixes an unresponsive dealer. The system escalates in tiers, dealer, then Sales Manager at 48 hours, then Business Manager at 72 hours, so accountability moves up the chain automatically rather than depending on someone remembering to follow up.
Give Every Role the View It Actually Needs
An Agent needs a live queue of new leads. A Business Manager needs Daily, Weekly, and Monthly performance reporting. The system is built around five distinct roles, each seeing exactly what their responsibility requires, not a single dashboard trying to serve everyone.
Close the Loop From Lead to Real Sale
The system doesn't stop at 'lead assigned.' Dealers record the actual outcome, sale closed, lost, no response, with real billing detail on closed sales, so the data connects a lead all the way through to a recorded, attributable sale.
The business case for lead management system
A Manual, Excel-Based Process Has Real, Structural Limits
Before LeadHub, leads were extracted from Ads Manager into Excel once a day, manually filtered, and tracked fortnightly by region. That process had no way to show which store closed a sale, no way to track individual follow-up status, and no KPI dashboard at all, real, structural blind spots that scale gets worse, not better.
Response Time Is a Real, Measurable Lead-Quality Factor
The old process reviewed leads once every 24 hours, minimum. LeadHub's tiered escalation model, a 24-hour dealer reminder, 48-hour Sales Manager escalation, 72-hour Business Manager escalation, exists specifically because a lead that sits uncontacted for days is a lead that's likely already gone elsewhere.
Accountability Needs a Real Escalation Path, Not Just a Report
A fortnightly Excel report tells you a problem happened after the fact. An automated, tiered escalation chain tells the right person while the lead is still recoverable, the structural difference between reporting on a problem and actually preventing it.
Different Roles Need Genuinely Different Views to Act Effectively
A Business Manager reviewing monthly sales growth by source needs a completely different view than an Agent working a live call queue. Building five distinct, role-specific workflows is what makes the system usable by everyone in the chain, not just the team that built it.
Industry-leading tools behind every engagement
Multi-Channel Lead Integration
Real-time integration across social media, bulk upload, website, chatbot, WhatsApp, and email, consolidating every lead source into a single system rather than requiring separate manual exports from each platform.
Automated Notification & Escalation
SMS, email, and WhatsApp-based automated notifications, covering new lead assignment, 24-hour reminders, and tiered escalation alerts at 48 and 72 hours.
Role-Based Access & Reporting
A structured permissions and reporting system built around five distinct roles, Agent, Dealer, Sales Manager, Business Manager, and Super Admin, each with dashboards and reports scoped to their actual responsibility.
Why choose ibs Fulcro for Lead Management System
Built to Solve a Real, Documented Problem, Not a Generic CRM
LeadHub was built after directly documenting exactly where a real manual process broke down: no per-lead follow-up tracking, no way to trace a sale back to its source store, and no KPI dashboard at all. Every feature maps back to one of those real, named gaps.
A Real, Tiered Escalation SLA, Not Just a Dashboard
24 hours to a dealer reminder, 48 hours to Sales Manager escalation, 72 hours to Business Manager escalation, a defined, automated accountability chain, not a report that surfaces problems only after they've already cost a lead.
Five Real, Distinct Roles, Each With the View They Actually Need
Agent, Dealer, Sales Manager, Business Manager, and Super Admin each get a workflow and dashboard scoped to their real responsibility, not one generic interface stretched across every user type.
Built and Operated by the Same Team Behind the Rest of Your Technology Stack
Because Lead Management System sits alongside AI & Agentic Solutions, Marketing Automation, and Customer Experience Optimisation under one roof, LeadHub isn't a bolted-on third-party tool, it's built, hosted, and evolved by the same team running the rest of your technology.
Frequently asked questions
LeadHub is ibs fulcro's own Lead Management System, a real, in-production platform built for Goodyear India that captures leads from six sources, social media, bulk upload, website, chatbot, WhatsApp, and email, automatically routes them to the right dealer, and manages the full journey from first contact through to a closed, recorded sale.
A fully manual, Excel-based process: leads exported from Ads Manager once a day, manually filtered by a CRM team, and tracked fortnightly by region, with no way to see per-lead follow-up status, no way to trace which store closed a sale, and no KPI dashboard at all.
A defined, automated, tiered SLA. A reminder goes to the assigned dealer if they haven't responded within 24 hours. If there's still no action, it escalates to the Sales Manager at 48 hours, and to the Business Manager at 72 hours, communicated automatically over SMS, email, and WhatsApp.
Five distinct roles: Agent (works the live lead queue and qualifies or disqualifies each one), Dealer (manages assigned leads and records sale outcomes), Sales Manager (oversees dealer performance and receives 48-hour escalations), Business Manager (accesses Daily, Weekly, and Monthly performance reporting and receives 72-hour escalations), and Super Admin.
The system's own documented estimate is roughly 48 hours (2 days) from lead assignment to conversion, dependent on how quickly the dealer, Sales Manager, and Business Manager respond, and when the customer is actually available to visit.
LeadHub was built and proven in production for Goodyear India's dealer network. Get in touch to discuss whether a similar lead management system, built around your own specific lead sources and dealer or sales structure, is the right fit for your business.
Let's see what LeadHub could do for your lead flow
Start a ProjectPage last updated August 23, 2026.