India's First Live Teleportation: Bringing Five Authors Onto the JLF Stage From Hundreds of Miles Away
As sponsors of the Jaipur Literature Festival, Airtel wanted an experience that gave people something to genuinely wonder about. ibs Fulcro engineered India's first live teleportation, projecting five budding authors in lifelike 3D onto the JLF stage in real time, carried live over the Airtel 4G network from hundreds of miles away.
At a glance
Client: Airtel (Telecommunications)
Problem: A festival sponsorship alone gives a brand logo visibility, but not a genuine, talked-about reason for attendees to associate the brand with real technical capability.
Solution: India's first live teleportation: five real authors projected in lifelike 3D onto the JLF stage in real time, carried live over the Airtel 4G network from hundreds of miles away.
Result:
ibs Fulcro's role: Live Experiential Technology
The Brief
The Jaipur Literature Festival is Asia's largest literary event, a place where the world's best storytellers meet their biggest fans face to face. As sponsors of JLF, Airtel wanted to create a never-before experience, something that gave every attendee a genuine sense of wonder and a story worth taking home.
The Idea: Teleport the Authors Themselves
ibs Fulcro built India's first live teleportation, using technology to create an experience that was, quite literally, out of this world. Five budding authors were teleported live onto the JLF stage from hundreds of miles away, carried over the Airtel 4G network, appearing among their literary heroes in real time.
How It Was Engineered
A special stage was built with precision calibration, engineered specifically to serve as the physical foundation for the teleportation effect. Christie 20K projection equipment was set up to beam the live image of each young author across specially deployed, patented foil screens, the surface that turned a projected image into a genuinely lifelike, three-dimensional presence on stage.
When the moment arrived, each of the five young authors appeared live among their literary heroes in convincing 3D, indistinguishable at a glance from actually being there in person.
Why this had to run live over a mobile network, not a fixed broadcast line: the entire premise of the experience depended on the authors being genuinely remote, hundreds of miles from Jaipur, at the moment they appeared. Carrying that live feed reliably enough to sustain a convincing 3D presence in real time, over the Airtel 4G network rather than a dedicated broadcast connection, was itself the proof point Airtel needed the audience to witness directly, not just be told about.
The Moment Itself
The experience left the audience audibly gasping as the young authors were teleported live from thousands of miles away, appearing in flesh-and-blood-like presence beside established literary figures they might otherwise never have shared a stage with. For an event built entirely around storytelling and the written word, the moment itself became a story every attendee could tell.
Why This Matters Beyond One Event
The underlying achievement here wasn't the visual spectacle alone, novelty holograms exist elsewhere. It was proving a network's real-time reliability under conditions with zero room for error: a live audience, a live literary festival, and a live feed carrying a convincing human presence across hundreds of miles, with the entire premise of the demonstration resting on that connection holding. A sponsor activation that is itself a stress test of the sponsor's core product, run in front of a live audience with no safety net, is a stronger proof of a network's real-world reliability than any advertised speed claim.
Frequently asked questions
India's first live teleportation, engineered by ibs Fulcro, in which five budding authors appeared live in lifelike 3D on the JLF stage from hundreds of miles away, carried live over the Airtel 4G network.
A specially built stage with precision calibration served as the physical foundation for the effect. Christie 20K projection equipment beamed each author's live image across specially deployed, patented foil screens, rendering a convincing, lifelike three-dimensional presence on stage in real time.
The entire experience depended on the authors being genuinely remote at the moment they appeared. Carrying a live feed reliable enough to sustain a convincing real-time 3D presence over the Airtel 4G network, rather than a dedicated broadcast line, doubled as a live, public demonstration of the network's real-world reliability.
Asia's largest literary event, held annually at Diggi Palace in Jaipur and billed as the world's largest free literature festival, bringing the world's leading storytellers together with their readers face to face.
No. Neither the campaign materials nor the source video for this case study include quantified results, so none are stated here rather than estimated or implied.
Five budding authors were teleported live onto the JLF stage from hundreds of miles away, appearing in lifelike 3D alongside established literary figures at the festival.