Ghoom Ke Dekho 360: Selling a Destination Almost Nobody Had Content About
MakeMyTrip had extensive Bhutan travel packages, but almost no content existed online to make anyone want to book one. ibs Fulcro built Asia's first 360-degree travel content, letting viewers step into Bhutan in immersive panorama before they ever left home.
At a glance
Client: MakeMyTrip (Travel & Tourism)
Problem: MakeMyTrip had extensive, real Bhutan travel packages, but almost no compelling content existed online to make anyone actually want to book one.
Solution: Ghoom Ke Dekho 360: Asia's first real 360-degree travel content, letting viewers step into Bhutan in immersive panorama before they ever left home.
Result: Bhutan travel enquiries in a month: 2x
ibs Fulcro's role: 360-Degree Content
The Problem
In the competitive world of destination marketing, travel companies often struggle to build real differentiation. MakeMyTrip was one of the earliest, and one of the very few, travel companies with extensive travel packages to Bhutan. But that early access created its own specific problem: how do you market a destination that few people have actually visited, and one that almost no content exists about online?
The Idea: Ghoom Ke Dekho 360
ibs Fulcro introduced Ghoom Ke Dekho 360, Asia's first 360-degree travel content. The idea was to create an experience that would virtually transport viewers to Bhutan in full panoramic 360 degrees, long before they ever physically got there, replacing the usual static photos and brochure copy with something a prospective traveller could actually step inside.
How It Was Shot
The content was shot over 10 days at some of the world's least-visited wonders, using custom rigs built around 6 GoPro cameras mounted together to capture a full 360-degree field of view in a single pass. The resulting Bhutan 360 film captures the country's natural beauty and largely undiluted culture in genuinely breathtaking panorama, footage that simply didn't exist online for this destination before.
Why 360 content specifically solved this problem, not just a better video: the core issue wasn't that Bhutan lacked appealing imagery, it was that almost nobody had firsthand reference for what visiting actually felt like. A standard travel film still asks the viewer to imagine themselves there. A 360-degree film that responds to how the viewer looks around removes that imaginative gap entirely, which matters more for an unfamiliar destination than a well-known one.
Getting It in Front of the Right Audience
The 360-degree film was promoted both online and offline. On Facebook, the promoted post ran with copy built to travel on its own: “Check out Bhutan, world's happiest nation, in glorious 360. And then check out our exclusive travel packages here,” paired with the on-video framing “Bhutan Ghoom Ke Dekho in 360. Travel to the land of the Golden Dragon.”
The Results
With Bhutan travel enquiries more than doubling in a month, and the film generating over half a million views on Facebook, the campaign succeeded in bringing the magic of the mystical land alive in virtual reality, for an audience that had almost nothing to go on beforehand.
Why this number matters more than the view count alone. Half a million views proves the content travelled. Enquiries doubling proves it actually moved people toward a real purchase decision, for a destination package running into tens of thousands of rupees, based on nothing more than an immersive video and no prior online content to compare it against.
Why This Matters Beyond One Campaign
The underlying lesson here isn't about 360-degree video specifically, it's about recognising when a lack of existing content is itself the actual barrier to a sale, rather than a lack of interest in the destination. Bhutan wasn't a hard sell because people didn't want to go; it was a hard sell because nobody could picture what going there actually felt like. Building content that closes that specific imaginative gap, rather than more conventional advertising, is what changed the outcome.
Frequently asked questions
Asia's first 360-degree travel content, created by ibs Fulcro for MakeMyTrip, letting viewers virtually experience Bhutan in immersive panorama before booking a trip. It addressed a specific problem: MakeMyTrip had extensive Bhutan travel packages, but almost no online content existed to help people picture the destination.
The content was shot over 10 days at some of Bhutan's least-visited locations, using a custom rig built from 6 GoPro cameras mounted together to capture a full 360-degree field of view.
Bhutan was a destination with very little existing online content, unlike more established travel markets. A standard travel video still asks a viewer to imagine the experience; 360-degree content that responds to where the viewer looks removes that imaginative gap, which mattered more for an unfamiliar destination people had no other reference point for.
Both online and offline. The online promotion included a Facebook post reading, 'Check out Bhutan, world's happiest nation, in glorious 360,' directly linking to MakeMyTrip's Bhutan travel packages.
Bhutan travel enquiries more than doubled within a month of the campaign, and the film generated over half a million views on Facebook.
The featured Bhutan package (a 6-night, 7-day itinerary priced between roughly INR 28,999 and 45,999) sold out following the campaign, a concrete commercial outcome beyond the enquiry and view metrics.