Boost: Present in Half the Answers, Rarely the First Name
A six-engine scan running 30 prompts seven times each found Boost with real, stable coverage, but consistently named after its rivals, and after its own HUL stablemate Horlicks, more often than not.
Coverage is real but the brand is rarely named first
Boost appears in 111 of 210 scanned responses (53%), a stable read backed by seven runs per prompt across all six engines. But its average position when named is 3.05, well behind Horlicks at 1.62, Bournvita at 2.20, and Complan at 2.97.
Engine choice swings coverage by 50 points
Google AI Mode names Boost in 80% of its responses; Perplexity names it in just 30%, despite Perplexity drawing on the widest pool of source domains (103) of any engine tracked. Coverage on this one brand ranges from a strong majority to a small minority purely based on which engine answers.
Boost is losing to its own stablemate
104 of Boost's 111 appearances occur alongside Horlicks, a fellow HUL brand; only 7 of its appearances stand alone. On value and price questions specifically, Horlicks appears 41 times to Boost's 23 within the same 42-prompt set.
Owned citations are close to nonexistent
Just 2 of 1,172 total citations come from a Boost-owned property (boostenergy.com). Horlicks.in alone supplies 29 citations, meaning the brand's own sibling has roughly 15 times Boost's owned-domain presence in the same category.
Sentiment turns negative specifically on sugar content
13 of Boost's mentions carry negative sentiment, concentrated on sugar-content comparison questions, where Boost also holds its weakest average position (5.0) of any tracked topic.
Scan run across all six tracked engines (ChatGPT, Google AI Mode, Google AI Overview, Google Gemini, Microsoft Copilot, Perplexity), seven runs per prompt, 14 August 2026. This is a substantially larger and more stable sample than a single-engine read, and the figures above supersede an earlier, thinner single-engine version of this snapshot.
Boost is one of five real scans in this study
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