ASK Investment Managers

17 Real Mobile Issues, Each With a Screenshot and a Fix

Mobile is usually the first, and sometimes only, way a prospective investor experiences a wealth management brand. Every one of these 17 issues was found on the live site, not a staging environment, and documented with the actual screen a real visitor would see.

17Mobile-specific issues identified
4Rated HIGH priority

What We Found

Mobile issues clustered into a few real, recurring patterns: broken or malfunctioning interactive elements (an auto-scrolling text section that cuts content off after 2-4 words, a card-hover animation incorrectly triggering on swipe), navigation clarity gaps (a multi-level menu with no visual indicator for sub-menus), and layout inconsistency (misaligned footer links, unbalanced spacing between text and imagery).

Real Issues, Real Screenshots

Mobile Issues by Priority

IssueRecommendationPriority
Multi-level menu lacks sub-menu indicatorsAdd chevrons next to parent items, with expand animation on tapHIGH
Auto-scrolling text cuts off after 2-4 wordsFix the scroll mechanism for smooth, continuous displayHIGH
“Meet the Team” carousel shows multiple cluttered cardsMove to one-card-per-view with touch-friendly swipeHIGH
Hero banner text fails WCAG contrast standardsAdjust text colour or overlay opacity to meet 4.5:1 minimum contrastHIGH
Card hover-animation incorrectly triggers on swipeReplace with a distinct, subtle tap-state for touch devicesMEDIUM
Footer links (“Disclosures,” “Privacy Policy”) misalignedAlign in a single line or 2x2 grid for mobileMEDIUM
Contact number missing the tel attributeAdd tel: link so mobile users can call directly from the pageMEDIUM
Hero banner image differs between mobile and desktopUse one consistent, responsive image across breakpointsLOW
“ASK Group History” section has unbalanced spacingStandardize top and bottom spacing via CSSLOW

A representative selection from the full 17-issue mobile audit; remaining issues followed the same observation-recommendation-priority format across About Us, Our Companies, Foundation, and Contact Us sections.

Common questions

Frequently asked questions

17 distinct mobile-specific issues, each documented with a real screenshot, a specific observation, a concrete recommendation, and a HIGH, MEDIUM, or LOW priority rating.

Four issues were rated HIGH priority: a multi-level menu with no sub-menu indicators, an auto-scrolling text section that cuts off content, a cluttered team carousel with erratic scroll behaviour, and hero banner text that fails WCAG 2.1 AA contrast standards.

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