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Case Study: Social Media Automation

Smarter Campaigns, Faster Execution, Stronger Engagement

Managing multiple channels is a major challenge for enterprises. IBS Fulcro helped a retail enterprise streamline operations with agentic social media automation. The result: a 50% reduction in campaign execution time and a 22% increase in engagement — delivered with ISO 27001 certified security for customer and brand data.

Client Background

Who We Helped

Industry

Retail & Consumer Goods

Scale

Multi-channel campaigns across LinkedIn, Instagram, Facebook, X

Challenge

Marketing teams spent too much time on manual posting and fragmented reporting

The Challenge

Pain Points in Social Media Ops

  • Manual scheduling caused delays in campaigns
  • No real-time monitoring of brand mentions
  • Inconsistent KPI reporting across platforms
  • Teams lacked insights to optimize engagement

The Solution

IBS Fulcro’s Agentic Social Media Automation

01

Posting Automation

Scheduled & published content across all channels

02

Real-Time Monitoring

Detected mentions, hashtags, and brand conversations

03

Sentiment Analysis

Classified mentions as positive, neutral, or negative

04

Automated Reporting

Generated weekly/monthly dashboards automatically

05

Optimization Insights

Suggested best posting times and formats for engagement

06

Compliance

ISO 27001 certified protocols secured all brand data

The Impact

Measurable Results

  • 50% time saved in campaign execution
  • 22% improvement in engagement rates across channels
  • Faster detection and escalation of negative mentions
  • Unified reporting dashboards → clearer insights for management
  • Reduced dependency on external tools and manual tracking

Technology Stack

Tools We Used

Orchestration

n8n workflows for posting & monitoring

AI Models

OpenAI GPT & Google Gemini for sentiment analysis & copy variations

APIs

Direct integrations with LinkedIn, Meta, X (Twitter), YouTube

Dashboards

Google Data Studio, Tableau for campaign analytics

Compliance

ISO 27001 certified governance

Key Takeaways

Why This Case Study Matters

  • Proves automation delivers time + engagement ROI
  • Combines operational efficiency with customer experience gains
  • ISO 27001 certification builds trust with marketing leaders handling sensitive data
  • Shows scalability across multiple platforms

Frequently Ask Questions

How much time was saved?

Campaign execution time was reduced by 50%.

Did engagement improve?

Yes, engagement increased by 22% across platforms.

How were mentions monitored?

Through AI agents integrated with platform APIs.

How secure was customer data?

All data was managed under ISO 27001 certified protocols.

Can this scale across global campaigns?

Yes. The system supports multi-language, multi-region deployment.

Automate Your Social Campaigns with IBS Fulcro

IBS Fulcro’s social media automation delivers faster campaigns, better engagement, and secure operations.

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