Digital Marketing services.
ibs Fulcro has been a pioneer of digital marketing in India, at one point handling Tata DOCOMO, MTV, Kingfisher, and Bingo (4 of India's top 5 Facebook pages, with 30 million page likes then) and the first agency to launch Twitter advertising in India.
What that early lead built into today's practice. That same industry-defining social and digital work continues today for brands including Panasonic, Hindustan Zinc, Nayara Energy, Valvoline, and JK Tyre, with 200+ awards in the digital marketing category alone. Today, ibs Fulcro provides strategic digital consulting, marketing, and media services to top-tier brands across India — see our full Mumbai digital marketing practice overview.
Brand & Digital Strategy
A strategy deck built on internal opinion is just opinion with slides.
Social Media Marketing
Most social media management is a content calendar with a strategy deck attached.
AI Search Visibility (SEO / AEO / GEO)
AI Search Visibility (also called AEO or Generative Engine Optimisation) is the discipline of making a brand discoverable and citable inside AI Overviews, AI Mode, ChatGPT, and other AI-generated answers, not just traditional blue links.
AI Content
A real Stanford HAI finding: 63% of viral misinformation now originates from AI-generated content.
Influencer Marketing
Reach alone isn't a result.
Content & Film Production
From a 15-second platform-native reel to a full campaign film, ibs Fulcro's content and film production work is built around a real creative idea and a real commercial objective.
Paid Media & Performance Marketing
Paid media isn't just performance marketing.
Internal Communications
Global employee engagement fell to 21% in 2026, its second consecutive annual decline, costing the world economy an estimated $438 billion in lost productivity.
8 services. One integrated team. Not 8 separate vendor relationships to coordinate.
Tell us which of these your brand actually needs first.
Find the right starting pointReal digital marketing work, with real, published numbers.
#HashtagBanking: Building the World's First Banking Channel on Twitter
Every bank offered similar products. ibs Fulcro built Kotak Mahindra Bank a genuinely new channel instead: Jifi, letting customers locate an ATM, recharge a phone, or book a movie ticket with nothing but a tweet, deeply integrated with Kotak's own core banking platform in real time.
UPI Chalega: A Multi-Year Digital Mandate Behind the World's Largest Digital Payments Ecosystem
ibs Fulcro was NPCI's digital agency for UPI Chalega across a real, multi-year engagement from 2020 to 2023, running in parallel with Ogilvy India as mainline agency. The digital films, assets, and paid media went out into a market that would go on to make UPI the world's largest digital payments ecosystem.
Old Spice: How the Mantastic Man Changed an Entire Category's Playbook
Every competitor in the category ran the same “boy gets girl” ad. Old Spice, with Milind Soman as the Mantastic Man, ran a completely different one, then kept building on it in real time as real audience reactions came in.
#CherryChart: The Brand Launch Where Competitors Did the Advertising
Kotak Cherry needed to enter one of India's most competitive categories on a frugal budget. Instead of buying attention, ibs Fulcro turned the brand's own unrevealed logo into a trending Instagram format, and got over 100 brands, including direct competitors, to promote it without realising what they were doing.
Drive Like A Lady 2024: Pairing a Fictional Dream With a Very Real Loco Pilot
A young girl tells her grandfather she wants to be a loco pilot. He gently tries to talk her out of it. For the 2024 edition of Drive Like A Lady, ibs Fulcro answered that scene with Surekha Yadav, India's first female loco pilot, a living answer to every reason the story's grandfather gave.
Sabki Jeet Guaranteed: Turning a Routine Fuel Stop Into a Festive Reward, at 4x the Visit Frequency
In a fuel market where customers treat filling up as routine, ibs Fulcro built Sabki Jeet Guaranteed for Nayara Energy: an assured-reward campaign, backed by a Dunki film partnership and hyperlocal pump-level targeting, that turned festive-season fueling into a moment customers actively looked forward to.
200+ awards in digital marketing alone. Real, published, current work, not archive footage.
Let's talk about what your brand needs next.
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