Technology services.
ibs Fulcro started off as a software company. In 2004, we built the first e-commerce platform that powered Bajaj Electricals' online store, years before Flipkart or Amazon existed in India. That same platform ran Croma's entire e-commerce launch, and the country's first online telecom shop, for Tata DOCOMO.
What that history built into today's practice. We now handle the full technology stack, cloud, infrastructure, and custom applications, for the likes of Bajaj Finserv, Tata Tele Business Services, Tata Motors, and Canara HSBC. We specialise in agentic AI processes and rapid, AI-age coding, integrating multiple ecosystem partners into one cohesive technology footprint for a brand.
AI & Agentic Solutions
We design, build, and operate AI and agentic systems inside live enterprise workflows, from lead routing to recruitment screening to customer support, and connect them to the AI search visibility work your customers already find you through.
Website & Mobile
A download count or a launch-week traffic spike proves very little.
UI/UX
A well-designed interface can still fail silently.
Customer Experience Optimisation
A customer experience audit is a structured, evidence-based evaluation of every touchpoint a customer encounters with your brand, from the first digital interaction to post-sale support.
Custom Software Development
React, Next.js, and Tailwind CSS for the web.
Cloud & Infrastructure
Most infrastructure work starts with an architecture diagram.
Marketing Automation
A CDP or automation platform unifies your data and gives you channels to execute on.
Loyalty & Engagement Platforms
ibs Fulcro designs loyalty and engagement programs around a client's specific commercial objective, starting with the brief and building the mechanic, platform, and measurement around it.
Lead Management System
Before LeadHub, leads were exported from Ads Manager into Excel once a day, filtered manually, and tracked fortnightly by region, with no way to see per-lead follow-up status, no way to trace a sale back to its source store, and no KPI dashboard at all.
Real technology work, with real, published numbers.
Kotak Meter: Turning an Industry Averaging 1.2 Interactions a Year Into 12x Monthly App Logins
People check their insurance app about as often as they think about insurance itself, almost never. ibs Fulcro built Kotak Meter, the world's first car insurance with cashback, giving Zurich Kotak General Insurance customers a genuine daily reason to open the app: switch off cover when the car isn't being driven, and get paid for it.
The Fulcro Lead Orchestrator: 1.2 Million Leads a Month, Five Sources, One System
Tata Motors doesn't just buy access to a lead-routing tool. It licenses the Fulcro Lead Orchestrator as a real SaaS product, ibs fulcro's own proprietary platform, built specifically to solve a problem generic marketing automation platforms aren't built to solve: real, multi-source, multi-model lead orchestration at genuine national scale.
Tata Motors: A 10x Increase in Monthly Leads, Built on an End-to-End Customer Journey Audit
Tata Motors' Nexon microsite was driving traffic but not retail sales. ibs Fulcro ran a full customer experience audit, combining heat mapping, session recordings, and page-speed diagnostics, then rebuilt the site around real customer journeys, personalised content, and an interactive car configurator, turning a 97.7% lead form drop-off into a 10x increase in monthly leads.
Acquisition & Self-Service Portal: Rebuilding Policy Management Around the Customer, Not the Backend
Canara HSBC's customers struggled with policy management and new purchases, and integration gaps across platforms blocked personalised service. ibs Fulcro built an AEM-powered portal that unified policy management, self-service, and new customer acquisition into one connected digital journey.
How Tata Tele Business Services Cut Latency by Rebuilding on JAMstack and the Edge
Tata Tele Business Services was managing fragmented touchpoints, undifferentiated content, and a centralised architecture that struggled under high user density. ibs Fulcro rebuilt the corporate website on a JAMstack foundation with a headless CMS and edge deployment, cutting bounce rate by 62% and lifting user sessions by 134%.
DynaPrice: An Agentic Pricing Engine That Fought India's E-Tailing Price Wars Automatically
Bajaj Electricals couldn't sell online profitably in a market where competitors changed prices every other day. ibs Fulcro built DynaPrice, an automated engine that watched competitor prices in real time and repriced Bajaj's own Google Search listings the moment the market moved, without a human in the loop.