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Digital Marketing

Digital Marketing Agency Gurgaon for Enterprise Brands

ibs Fulcro runs integrated digital marketing and technology for Gurgaon-headquartered enterprise brands including Airtel, PepsiCo, and Kohler, backed by 23 years of enterprise delivery nationally. 350+ real awards, and 100+ brands served.

ibs Fulcro is a full-stack digital marketing agency serving Gurgaon enterprise brands, running brand strategy, social media, AI search visibility, and paid media for clients including Airtel, PepsiCo, and Kohler, backed by 23 years of enterprise delivery nationally.

What We Do

What this actually covers

Brand & Digital Strategy

Positioning and go-to-market strategy grounded in real audience and competitive research, not a templated brand deck.

Social Media Marketing

Platform strategy, native content, and community management, run as one connected program tied to business outcomes.

AI Search Visibility (SEO / AEO / GEO)

Structured for how people search today, including AI-driven search, not just traditional Google rankings.

Influencer Marketing

Creator programs tied to a defined business objective, not just reach and follower counts.

Paid Media & Performance Marketing

Meta and Google PMAX campaigns run with real measurement discipline against actual business outcomes.

Content & Film Production

In-house content and film capability for campaigns that need real production value, not stock assets.

Real Work, Not Just Claims

Proof, not a pitch

How We Do It

How this actually runs

01

Understand the Real Business Objective

Every engagement starts with what the business actually needs to move, not a generic marketing brief.

02

Build an Integrated Plan Across Marketing and Technology

Marketing and technology work planned together from day one, so nothing waits on a handoff between two separate vendors.

03

Execute With Named, Accountable Teams

Real people, named and accountable, run the work, not an anonymous account management layer.

04

Measure Against Real Business Outcomes

Every engagement is measured against what it actually changed for the business, reported honestly.

05

Iterate Based on What Actually Worked

Performance data feeds directly into the next phase of the engagement, a compounding system, not a fixed plan repeated indefinitely.

Pricing

How a retainer actually works

What a Retainer Actually Covers

A flat monthly fee for a defined scope: the specific services engaged, reporting, and servicing. Not an open-ended arrangement with no fixed deliverables.

For Social-Led Mandates

The reference point that matters is creative count and static-to-motion split. For 20–30 creatives a month at roughly an 80–20 mix, independent agencies typically sit around ₹3 lakh a month.

For Broader Marketing and Technology Scopes

Quoted against the specific deliverables involved. Goodyear's web experience audit and Kohler's Bold Bathrooms campaign were both scoped to their specific objective, not sold off a generic package. Ask for a breakdown by deliverable before comparing quotes.

Common Questions

What people ask before the first call

ibs Fulcro is headquartered in Mumbai and serves Gurgaon enterprise clients directly, including Airtel, PepsiCo, and Kohler. Client work is run by the same core team that delivers for Mumbai and pan-India accounts.

23 years. The agency has real, dated, sourced work spanning that entire period, documented in detail on our awards page.

Enterprise brands, including Airtel, PepsiCo, and Kohler in Gurgaon, alongside Tata Motors, Kotak Group, and Nayara Energy nationally, across telecom, FMCG, durables, BFSI, and auto.

Yes. Digital marketing and technology run as one integrated practice, not two disconnected vendor relationships, covering everything from social media to custom software development.

Contact us for a no-obligation assessment. We'll show you where the gaps are in your current marketing, or tell you honestly if we're not the right fit.

A flat monthly retainer for a defined scope covering the services engaged. For social-led mandates, the reference point is roughly ₹3 lakh a month for 20–30 creatives at an 80–20 static-to-motion mix; broader digital marketing and technology scopes are quoted against the specific deliverables involved.

Yes, planned as one connected program. Airtel's 4G Speed Test combined real-time paid amplification with organic Twitter engagement as a single campaign, not two disconnected budgets.

Yes, run as one integrated practice rather than two vendor relationships. Goodyear India's web experience audit combined technical benchmarking against CEAT, Apollo, and Bridgestone with real customer journey mapping, in a single engagement.

It depends on the objective. A technical audit like Goodyear's web experience review produces findings within weeks; a campaign built to shift measurable outcomes, like Kohler's Bold Bathrooms activation, is typically evaluated over a full campaign cycle.

Ask directly, before signing. Roughly 90% of ibs Fulcro's client relationships come through referral, and individual marketing leaders have re-hired the agency across three different companies over their careers, which happens only when the same people keep showing up on the account.

Let's talk about what your brand actually needs next

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Page last updated September 10, 2026.