JSW Paints: Ninth of Eleven Brands, One Citation From Its Own Site
A 50-prompt scan across seven paint and building-product categories found JSW Paints almost entirely absent, never ranked first or second, and cited from its own domain exactly once.
This is an absence problem, not a ranking problem
On 46 of 50 scanned prompts, the model has no JSW source to draw on at all. Where JSW does appear, the average position is 3.5 and every mention is neutral, never positive.
Five entire categories return zero mentions
Interior paint, waterproofing, wood finishes, metal and enamel, and putty and primer together account for 33 of the 50 scanned prompts, all with zero JSW appearances.
Asian Paints answers nine questions in ten
Asian Paints appears in 46 of 50 prompts at an average position of 1.61 and supplies 51 of the 168 total citations from its own domains.
Sub-brands never appear at all
JSW's named product lines (iBlok, AquaGlo, ColourDur) do not appear in any scanned answer, and the model does not connect them to the categories they serve.
Scan run on ChatGPT only, 18 August 2026, one response per prompt across 50 tracked prompts. At this sample size, a single answer shift moves coverage by 2 percentage points.
JSW Paints is one of five real scans in this study
Brand Scan
UltraTech Cement — Part of the same The Owned-Citation Gap: What Five AI Visibility Scans Reveal About Who AI Actually Recommends study.
Brand Scan
Dabur Red — Part of the same The Owned-Citation Gap: What Five AI Visibility Scans Reveal About Who AI Actually Recommends study.
Brand Scan
Boost — Part of the same The Owned-Citation Gap: What Five AI Visibility Scans Reveal About Who AI Actually Recommends study.
Brand Scan
Imperial Blue — Part of the same The Owned-Citation Gap: What Five AI Visibility Scans Reveal About Who AI Actually Recommends study.