Social Media Agency Cost Mumbai
Most quotes get compared on the headline number alone. That number means nothing without the scope behind it. This page breaks down what actually drives the price.
Most Mumbai agencies charge a flat monthly retainer for a defined scope, not a per-post fee. For 20 to 30 creatives a month at roughly an 80-20 static-to-motion mix, independent agencies typically run around 3 lakh rupees a month. Network-owned agencies price the same scope higher, often close to double.
The retainer number is not the real question
Creative Count
How many pieces of content get delivered each month. This is the single biggest driver of the retainer figure.
Static to Motion Split
Motion content costs more to produce than a static post. An 80-20 mix prices differently from a 50-50 mix at the same total count.
Reporting Depth
A monthly summary costs less to deliver than weekly dashboards with custom metrics. Ask what reporting is actually included.
Independent vs Network-Owned
Network-owned agencies price the same scope higher, often close to double. Larger overhead is the usual reason, not necessarily better delivery.
What a typical Mumbai retainer actually covers
| Scope | Typical Monthly Cost | What Is Not Included |
|---|---|---|
| 20 to 30 creatives, 80-20 static to motion, independent agency | Roughly ₹3 lakh a month | Paid media spend, influencer fees |
| Same scope, network-owned agency | Often close to double the independent figure | Paid media spend, influencer fees |
What people ask before the first call
Most Mumbai agencies charge a flat monthly retainer for a defined scope, not a per-post or per-hour fee. For 20 to 30 creatives a month at roughly an 80-20 static-to-motion mix, independent agencies typically run around 3 lakh rupees a month.
Because the retainer number alone tells you nothing. Two agencies quoting the same monthly fee can be offering very different creative counts, formats, and reporting depth. Compare the scope first. Then compare the price.
Network-owned agencies price the same scope of work higher, often close to double, largely reflecting larger overhead. That does not automatically mean better output for your specific account.
No. The retainer covers strategy, content creation, and account management. Paid media spend is a separate line, billed on top of the retainer, not included in it.
Ask for the exact creative count per month. Ask for the split between static and motion content. Ask what is included in reporting. Ask what counts as a revision versus a new creative. A number with no scope attached cannot be compared to anything.
Contact us for a no-obligation assessment. We will show you where the gaps are in your current social media presence. We will tell you honestly if we are not the right fit.
Want a quote scoped to your actual creative count
Start a ProjectPage last updated September 16, 2026.