Website and Mobile App Development for Repeat Use
A download count or a launch-week traffic spike proves very little. We build websites and mobile apps around what actually keeps someone coming back.
What this covers
Six things, run as one connected practice rather than separate line items.
Website Design & Development
Full website design and build, from marketing sites to enterprise CMS-driven platforms.
JAMstack & Headless Architecture
Modern, decoupled architecture built for speed and edge deployment, the same approach behind Tata Tele Business Services' 134% session lift.
Native & Cross-Platform Mobile Apps
The technical approach is chosen for the project's actual requirements: native where performance demands it, cross-platform where speed to market matters more.
Progressive Web Apps & Web Tools
Some problems don't need an app download. Tata Motors' EV Route Planner runs as a web tool and has planned 100,000 real routes.
Performance & Core Web Vitals Optimisation
Latency, load time, and Core Web Vitals are architectural decisions made from day one, checked continuously against GTmetrix and Lighthouse.
Post-Launch Maintenance & Iteration
Usage data from a live site or app feeds the next round of fixes and features, on an ongoing basis after launch.
What we've actually built and measured
Tata Tele Business Services: 134% Session Lift
A JAMstack rebuild with edge CDN deployment cut load time and lifted user sessions by 134%, measured after launch, not at launch week.
Zurich Kotak Meter: 12x Monthly Logins
A real mobile app averaging 12x logins a month, in an insurance category that used to see roughly one interaction a year.
Tata Motors EV Route Planner: 100,000 Routes Planned
A web tool, no app download required, solving range-anxiety planning for EV owners. 100,000 real routes planned to date.
Pepsi IPL Deals: 108 Partner Brands
A gamified loyalty app spanning 108 partner brands during IPL, built for repeat engagement across the tournament window.
Also: Tata Motors' "Easy to EV" tool, reporting 88% user satisfaction; a 515-slide technical audit for Nippon India Mutual Fund covering performance, UX, SEO, and architecture; and a multi-part desktop, mobile, and technical audit for Ask Investment Managers.
Want a real number like these for your own site or app? Talk to us for a no-obligation assessment.
How this runs
Audit the Real Technical Baseline
Before proposing a rebuild, we assess what's actually happening: performance bottlenecks, SEO gaps, and architecture debt.
Architect for the Actual Use Case
A campaign microsite and an enterprise CMS-driven platform need different architecture, so we build for the specific use case rather than reusing a template.
Build on a Named, Modern Stack
Real, documented frameworks and infrastructure choices. You get a site or app you can hand to another team later without a rebuild.
Engineer for Performance and AEO From Day One
Core Web Vitals, structured data, and AI search visibility are built in at the architecture stage, checked against GTmetrix and Lighthouse throughout the build.
Hand Over With Real Documentation
You get a site or app your own team can maintain and extend, with documentation.
Curious what this would look like for your own site or app? Talk to us for a no-obligation plan.
Why this matters
Launch metrics don't predict retention
A traffic spike in week one says nothing about whether people come back in month three.
Performance is a business metric, not a technical one
Latency and Core Web Vitals affect conversion and search ranking directly.
AI search visibility depends on structure set at build time
Schema and crawlability retrofitted after launch cost more and recover slower than building them in from the start.
A site or app you can't maintain becomes a liability
Documentation and a named, standard tech stack are what let your own team keep it running after we hand it over.
Built to DPDP, GDPR, and ISO 27001 from day one
DPDP Act and GDPR compliant by design
Consent handling, data storage, and retention are built into the architecture at the start of a project, covering both India's DPDP Act and GDPR for clients with a European user base.
ISO 27001 certified
ibs Fulcro's information security management is certified by Intercert.
VAPT run on every build
Vulnerability assessment and penetration testing is part of our own process, not an external audit we wait to be asked for.
Continuous Core Web Vitals monitoring
Velivo Falcon, the industry-leading monitoring platform we rely on, tracks technical health after launch, not just at handover.
Built for high-volume AI-driven checks
Every site we build supports Claude integration, so automated technical and content QA can run against it at volume, not just manual spot checks.
A conversion channel, not a brochure
A website or app is measured on what it gets someone to do next, so the analysis runs before design starts and never really stops.
Visitor recordings, heatmaps, and scrollmaps
are analysed before design work begins, and continuously after launch, to see where attention and drop-off actually happen.
A/B tests run on a continuous loop
Not a single test before launch and then nothing, an ongoing program of testing against real traffic.
GSC and GA4 data feed directly into the build and review process
Search Console and Analytics data inform design and content decisions during the build, and get reviewed against it afterward, rather than sitting in a separate reporting dashboard nobody acts on.
Industry-leading tools we rely on
Modern Frontend Architecture
JAMstack and headless frameworks, chosen per project rather than defaulted to.
CI/CD & Deployment Automation
Automated build and deployment pipelines, reducing manual release risk.
GTmetrix & Lighthouse
Performance auditing run continuously through a project, not as a one-time check before handover.
Velivo Falcon
Continuous Core Web Vitals and technical health monitoring after launch, integrated with GA4, GSC, and Lighthouse.
Velivo Echo
The AI brand-alignment platform we rely on, checking that AI-assisted content generation stays on brand voice and guidelines rather than drifting page to page.
OpenAI Astra + Figma MCP
Design work is optimized using OpenAI Astra, with a built-in Figma MCP integration connecting design files directly into the build process.
Why enterprise clients choose ibs Fulcro
23 years of enterprise client work
, most of it for brands that needed the site or app to hold up under real, sustained traffic.
Real, published, measured results
a 134% session lift, 12x monthly logins, 100,000 planned routes, not unverified claims.
Website and mobile sit inside one integrated practice
alongside digital marketing, so a campaign and the site or app behind it get built together.
Named technology stacks, documented handover
Nothing proprietary that locks you into us.
Common questions before the first call
Both, often on the same engagement. Website design and JAMstack architecture, native and cross-platform mobile apps, and progressive web tools that need no app download at all. The right format depends on the actual use case: Tata Motors' EV Route Planner runs as a web tool because a download would have been friction the user didn't need.
A download count or a launch-week traffic spike proves very little about whether a site or app actually gets used. Zurich Kotak Meter, a real mobile app, averages 12x logins a month, in a category that used to average roughly one interaction a year. Tata Tele Business Services' JAMstack rebuild lifted user sessions by 134%, measured well after launch. Those are the numbers that matter.
Named, modern frameworks and infrastructure chosen for the specific project: JAMstack and headless architecture, native and cross-platform mobile frameworks, edge CDN deployment, and CI/CD automation. Not a single proprietary system used for every client regardless of fit.
Part of the build. Technical SEO and AI search visibility structure, schema, Core Web Vitals, crawlability, are architectural decisions made at the start of a project, checked with GTmetrix and Lighthouse throughout, rather than a clean-up pass after launch.
Both. A 515-slide technical audit for Nippon India Mutual Fund covered performance, UX, SEO, and architecture in full. Ask Investment Managers had desktop UI, mobile UI, and technical performance and schema audited as separate, documented deliverables.
Contact us for a no-obligation assessment of a current site or app, or a scoping conversation for a new build. We'll tell you honestly if a smaller engagement is the right fit for where you are.
Yes. Every site and app is built to India's DPDP Act and GDPR from the architecture stage, covering consent, data storage, and retention, rather than a compliance layer added after a request comes in.
Yes. VAPT (vulnerability assessment and penetration testing) runs on every build, and ibs Fulcro is ISO 27001 certified for information security management, certified by Intercert. Velivo Falcon runs continuous Core Web Vitals and technical health monitoring after launch.
As a conversion channel. Visitor recordings, heatmaps, and scrollmaps are analysed before design work starts and continuously after launch. A/B tests run on an ongoing loop, and GSC and GA4 data are plugged directly into the build and review process, not treated as a separate reporting exercise.
Let's find out what your website or app should actually be measured on
Start a ProjectPage last updated August 23, 2026.