Digital Marketing Agency Pricing in India (2026)

Media spend is charged at actual. All third-party and pass-through costs are charged at actual plus a 10% agency handling charge. GST is charged to all clients in India at the applicable rate. The sections below explain each line.

SEO retainers use the same three tiers as our AEO retainers. The fee reflects the account time we assign, not a count of keywords or prompts. Third-party costs, and tools bought for your use, are extra at actual plus a 10% handling charge. We do not charge you for the AI tools we use in our own development work.

All figures are per month. When one team runs SEO and AEO for you, the work shares research, content and technical fixes, so we take 20% off the combined total. See our SEO and AEO service and the full AEO pricing page.

An integrated retainer puts social, SEO, AEO and content under one team and one plan. These retainers run from ₹8 lakh to ₹15 lakh a month, set by scope. For the social part of that scope, see our social media agency cost guide for Mumbai.

We charge paid media management as a commission of 6% to 15% of media spend. There is no retainer. We bill month to month for the campaigns that ran. Media spend itself is charged at actual. Read more about our paid media work.

We charge creatives from a rate card. Static creatives start at ₹2,000 for an adaptation and ₹5,000 for a master.

We scope each influencer campaign on its own, based on the influencers who fit the brief. Clients without a retainer pay a campaign management fee of ₹50,000 to ₹2 lakh. Clients on a retainer pay no agency fee. Influencer fees are billed at actual plus a 10% agency handling charge. See influencer marketing.

We work with outside production houses for one-off films and digital content. For every brief we collect three quotations from three production houses at different levels, so you compare real options.

Clients on a retainer pay no agency fee for creative development. Clients without a retainer pay per script, from ₹25,000 for a simple reel up to ₹2 lakh for digital video content. See content and film.

We scope every app, portal and AI build as its own project and price it at ₹16,000 per man-day. Our technology practice covers AI and agentic solutions, website and mobile and custom software development.

Maintenance and content updates start from ₹75,000 a month. A typical enterprise contract runs between ₹2 lakh and ₹5 lakh a month. It covers technical maintenance and reserved hours for VAPT and other security management.

• Media spend, at actual.
• All third-party and pass-through transactions, including influencer fees and tools or API credits bought for your use, at actual plus a 10% agency handling charge.
• AI tools and API credits we use for our own internal development are not charged to you.
• GST is charged to all clients in India at the applicable rate, on top of every fee on this page.

1. Is the fee a flat retainer, a commission or a day rate?
2. What does the fee cover and what is billed at actual?
3. Is there a handling charge on third-party costs, and how much?
4. Do I pay an agency fee for creative development if I am on a retainer?
5. What are the term and the notice period?
6. Who are the named people on my account and for how many hours?

Our guides to choosing a social media agency and choosing an AEO agency go further. To see how 17 agencies in India compare on published prices and other public evidence, read our scored ranking of digital marketing agencies in India.