Instagram and Influencer Marketing Agency in Mumbai
We run Instagram content, creator campaigns and paid amplification for enterprise brands from our Mumbai office in Andheri West. This page sets out the scope, the measures we report and the questions to put to any Instagram agency.
Reply within one business day. A senior person reads every message.
These brands trust us with their social media: Gatorade, ASUS, Gillette, Old Spice, Pierre Cardin, Nippon India Mutual Fund. What can we do for you?
Tell us your briefWhat we run on Instagram
| Workstream | What it covers |
|---|---|
| Content | Reels, carousels and stories planned against one monthly calendar |
| Creators | Selection, briefing, usage rights and approvals |
| Community | Replies, escalation and moderation during agreed hours |
| Paid amplification | Boosting the posts that perform and testing new creative |
| Reporting | Monthly report on reach, engagement, saves, shares and results against the objective |
How we choose creators
- We start from the audience and the objective, then shortlist creators who already reach that audience.
- We check past brand work, comment quality and audience location.
- We agree deliverables, usage rights and approval steps in writing before a post goes live.
- We report results per creator, so the next brief rests on evidence.
Campaign evidence
| Campaign | Result |
|---|---|
| Zurich Kotak, Drive Like A Lady 2024 | 23 million video views and 1.4K new policies |
| Standard Chartered, One Step Closer | More than 175M impressions and over 60% share of race-day conversation |
| NPCI, UPI Chalega | 95% unaided awareness |
These campaigns ran across channels. Read the Zurich Kotak case study and the Standard Chartered case study.
Social retainers start at ₹1.5 lakh a month. Tell us your category and we will tell you which tier fits, in one message.
- 30 days' mutual notice.
Give us your number and we will call within one business day.
What Instagram marketing costs in Mumbai
Instagram work is quoted inside a social retainer rather than separately, because the same team produces for every platform the brand runs. Our retainers start at ₹1,50,000 a month for about 15 creatives, ₹2,50,000 for about 25 and ₹3,50,000 for about 40, as a mix of statics, reels and carousels. Reels cost more to produce than statics, so a brief weighted towards motion buys fewer pieces at the same retainer. Individual statics on our rate card start at ₹2,000 for an adaptation and ₹5,000 for a master. Creator fees are billed at actuals plus 10% and sit outside the retainer. The full breakdown is on our social media agency pricing in Mumbai page.
Questions to ask any Instagram agency
- Which brands in my category have you run Instagram for, and what did you measure?
- How do you vet creators and who owns the usage rights?
- What share of the retainer is Reels and what share is static?
- How do you report saves and shares, and what do you do with them?
- Who on your team will write my brief and who will answer comments?
Frequently asked questions
It plans the content calendar, produces Reels and static posts, briefs creators, moderates the community, amplifies posts with paid media and reports results against an objective.
Around ₹3 lakh a month for 20 to 30 creatives at an 80-20 static to motion mix with an independent agency. ibs Fulcro's tiers are ₹1.5 lakh, ₹2.5 lakh and ₹3.5 lakh and above a month. Network agencies often charge close to double. Creator fees and ad spend are billed separately.
We agree the objective first, then report reach, engagement, saves, shares and results per creator.
Yes. We agree the compliance review steps with your team before a creator posts.
Yes. See our social media marketing service in Mumbai and influencer marketing.
Planning an Instagram or creator campaign?
Talk to usPage last updated November 14, 2026.