The Homepage Graded F on GTmetrix. Here Is Every Number Behind It.
GTmetrix and Lighthouse audits across the highest-traffic pages on mf.nipponindiaim.com and the logged-in investor platform, desktop and mobile, with every score, load time, and page weight recorded.
GTmetrix Insights: The Pages Carrying 80% of Site Traffic
ibs Fulcro ran GTmetrix audits on the highest-traffic pages, together accounting for roughly 80% of all users on the site. The homepage alone recorded 8,66,737 views and 4,22,004 users in the audit period, and graded an F.
GTmetrix Scores by Page (Highest-Traffic Pages)
| Page | Views | Users | Grade | LCP | TBT | Full Load Time | Requests |
|---|---|---|---|---|---|---|---|
| Homepage (/) | 8,66,737 | 4,22,004 | F | 8.5s | 2.1s | 13.9s | 169 |
| Small Cap Fund | 2,42,831 | 1,32,924 | F | 5.6s | 4.4s | 17.2s | 176 |
| ELSS Tax Saver Fund | 1,88,708 | 1,19,137 | F | 6.5s | 2.1s | 14.0s | 157 |
| Growth Fund | 1,40,211 | 83,319 | E | 4.5s | 315ms | 11.2s | 153 |
| Forms download page | 1,39,584 | 37,543 | F | 11.6s | 1.7s | 19.1s | 129 |
| Equity Funds (by asset class) | 1,27,287 | 39,390 | D | 5.3s | 166ms | 11.2s | 144 |
| Factsheet & disclosures downloads | 1,25,637 | 92,540 | F | 5.4s | 1.7s | 12.9s | 132 |
| SIP Calculator | 75,987 | 59,110 | E | 3.5s | 887ms | 10.2s | 135 |
| Inflation Calculator | 75,481 | 61,199 | D | 3.4s | 148ms | 9.2s | 145 |
| Large Cap Fund | 66,396 | 40,900 | F | 10.0s | 4.6s | 21.0s | 177 |
Full list of audited pages available in the Technical Performance Audit source folder. Source: GTmetrix, ibs Fulcro audit.
GTmetrix Grade Distribution: Traffic Concentrated on the Worst-Performing Pages
| Grade | Views | Users | % of Total Views | % of Total Users |
|---|---|---|---|---|
| F | 24,63,542 | 13,17,288 | 72.10% | 71.06% |
| D | 4,51,493 | 2,43,854 | 13.21% | 13.15% |
| E | 4,19,646 | 2,37,703 | 12.28% | 12.82% |
| C | 67,717 | 43,460 | 1.98% | 2.34% |
| B | 14,499 | 11,574 | 0.42% | 0.62% |
72.10% of all recorded views land on Grade F pages, the single largest technical finding in this audit. Source: GTmetrix, ibs Fulcro audit.
Key Observations: LCP, TBT, and CLS
LCP exceeds 8 seconds on most Grade F pages
Several pages take up to 17.5 seconds to render their largest content element, directly degrading visual load perception.
TBT reaches 7.8 seconds on some Grade F pages
High Total Blocking Time indicates JavaScript processing or resource loading is actively delaying user interaction, not just visual load.
Some pages carry layout shifts as high as 0.29 CLS
Cumulative Layout Shift issues are more noticeable on mobile, where shifting content actively disrupts the reading and tapping experience.
Full load time exceeds 20 seconds with page sizes up to 10.7MB
The heaviest pages combine large asset sizes with a high request count, compounding load time well past acceptable thresholds.
Lighthouse Insights: The Logged-In Investor Platform
A separate Lighthouse audit was run on the logged-in investor platform (invest.nipponindiaim.com), desktop and mobile, against Google's own benchmarks: FCP under 934ms, Speed Index under 1,311ms, LCP under 1,200ms, TBT under 150ms, and CLS under 0.1.
Lighthouse Desktop Scores, Logged-In Platform
| Page | Performance | FCP | LCP | TBT | CLS | Speed Index | Page Size | Requests |
|---|---|---|---|---|---|---|---|---|
| Landing page | 53 | 1.1s | 2.7s | 960ms | 0 | 1.5s | 4.6MB | 130 |
| Register / signup | 76 | 0.9s | 3.4s | 100ms | 0 | 2.0s | 4.8MB | 144 |
| Dashboard | 44 | 1.0s | 3.9s | 240ms | 0.142 | 3.7s | 6.1MB | 244 |
| Portfolio (existing user) | 56 | 1.1s | 3.7s | 290ms | 0.061 | 5.0s | 10.5MB | 641 |
| Explore Funds | 73 | 0.8s | 2.2s | 220ms | 0.007 | 3.3s | 21.5MB | 1036 |
| Goal Planner | 65 | 0.9s | 4.0s | 220ms | 0.001 | 2.5s | 6.0MB | 211 |
| Helpdesk / Chatbot | 50 | 0.9s | 5.8s | 170ms | 0.297 | 2.6s | 4.9MB | 171 |
Benchmark: FCP < 934ms, Speed Index < 1,311ms, LCP < 1,200ms, TBT < 150ms, CLS < 0.1. Source: Lighthouse, ibs Fulcro audit.
Lighthouse Mobile Scores, Logged-In Platform
| Page | Performance | FCP | LCP | TBT | CLS | Speed Index | Requests |
|---|---|---|---|---|---|---|---|
| Landing page | 32 | 4.7s | 15.7s | 4180ms | 0.05 | 5.5s | 125 |
| Register / signup | 36 | 4.1s | 17.7s | 2110ms | 0 | 5.0s | 143 |
| Dashboard | 4 | 4.1s | 17.6s | 4210ms | 0.801 | 18.6s | 257 |
| Portfolio (existing user) | 18 | 4.7s | 18.6s | 3660ms | 0.191 | 16.9s | 299 |
| Explore Funds | 28 | 5.1s | 12.2s | 3080ms | 0.001 | 8.7s | 1232 |
| Goal Planner | 30 | 5.1s | 20.0s | 2300ms | 0.001 | 7.4s | 204 |
| Helpdesk / Chatbot | 12 | 4.8s | 17.8s | 1790ms | 0.365 | 11.6s | 172 |
The Dashboard page scores 4 out of 100 on mobile performance, the single lowest score recorded in this audit. Source: Lighthouse, ibs Fulcro audit.
The mobile gap is the headline finding here. Desktop performance scores range 44 to 76. The same pages on mobile score as low as 4, with LCP reaching 20 seconds and CLS as high as 0.801 on the Dashboard. Any prioritisation of fixes should start with mobile.
Redirects, 404s, and Broken Links
High number of broken internal and external links
Detected broken links lead to dead-end pages, degrading user experience and wasting SEO crawl budget.
Duplicate titles and meta descriptions across multiple pages
This confuses search engines and dilutes keyword relevance, directly reducing rankings for target keywords.
Low word count on many pages
Thin content reduces page relevance and authority signals to search engines, suppressing rankings.
Missing or incomplete image alt attributes
This affects both accessibility for visually impaired users and keyword relevance in image search.
Substantial number of orphaned pages
Pages with no internal links pointing to them are effectively invisible to crawlers, hindering indexing.
Multiple redirect chains and loops
Chained redirects slow crawling and can confuse both users and search engines about a page's final destination.
Mixed HTTP/HTTPS content on some pages
This creates browser security warnings and undermines user trust in the site.
Fix Priority: High (Immediate)
Fix all broken links
Update, redirect, or remove every broken internal and external link. Broken links waste crawl budget and create dead-ends for real visitors.
Address slow page load times
Optimize images, defer non-essential JavaScript, and use browser caching. Page speed is a confirmed Google ranking factor.
Resolve HTTPS and mixed-content issues
Update all HTTP resources to HTTPS on pages served over HTTPS to eliminate browser security warnings.
Fix Priority: Medium (Next 1-3 Months)
Eliminate redirect chains and loops
Point URLs directly to their final destination rather than through multiple redirect hops.
Rewrite duplicate titles and meta descriptions
Ensure uniqueness on every high-traffic page, and use canonical tags to consolidate duplicate content blocks.
Integrate orphaned pages into site structure
Add relevant internal links so crawlers can discover and index these pages properly.
Frequently asked questions
The homepage recorded an 8.5-second Largest Contentful Paint, a 2.1-second Total Blocking Time, and a 13.9-second full load time across 169 requests. Combined, these pushed the page into GTmetrix's lowest performance bracket despite carrying the majority of the site's traffic.
72.10% of all recorded views and 71.06% of all users landed on Grade F pages, meaning the site's worst-performing pages are also its most heavily trafficked, the opposite of what a healthy performance profile looks like.
Mobile. Desktop performance scores on the logged-in platform ranged from 44 to 76 out of 100. The same pages on mobile scored as low as 4, with Largest Contentful Paint reaching 20 seconds on some pages.
The Dashboard page on the logged-in investor platform, which scored 4 out of 100 on Lighthouse mobile, with an 18.6-second Speed Index and a 0.801 Cumulative Layout Shift score.