Website & Web Experience Case Studies
12 documented engagements: CX audits that found 97.7% lead form drop-off before a 10x lead increase, a GTmetrix grade rebuilt from F to A, and platform re-platforms that lifted conversion and session counts with measured, stated results.
At a glance
Most website problems aren't a redesign problem
Every engagement above started with an audit, not a Figma file: a 97.7% form drop-off, an F-grade GTmetrix score, 36 disconnected websites under one brand. The rebuild only happens once the actual problem is named with numbers, not a hunch about what looks dated.
Tata Motors — Nexon
A full CX audit found a 97.7% lead form drop-off and a 9-second load time. The rebuild that followed delivered a 10x increase in monthly leads.
Read case study →Asset Management (Mutual Funds)Nippon India Mutual Fund
A 515-slide website audit: GTmetrix, Lighthouse, heat maps, GA4 configuration, SEO rankings, and benchmarking against 12 asset managers worldwide.
Read case study →Automotive (Tyres)Goodyear Tyres India
A GTmetrix grade of F rebuilt to an A on a modern framework, benchmarked against CEAT, Apollo, and Bridgestone.
Read case study →Electrical & Consumer DurablesPolycab India
619 stakeholder interviews and 50+ competitor brands benchmarked, distilled into 8 insights for a category-defining web experience.
Read case study →Automotive (Electric Vehicles)Tata Motors — Evolve
An EV community platform built around real owners, not brand messaging. Event participation grew 50x after launch.
Read case study →Automotive (Electric Vehicles)Tata Motors — Easy to EV
An all-in-one EV education resource center answering ownership concerns before they become reasons not to buy. 88% customer satisfaction.
Read case study →Automotive (Electric Vehicles)Tata Motors — EV Route Planner
A route optimization web app built to solve range anxiety directly. 100,000+ routes planned, 65% reduction in range anxiety.
Read case study →InsuranceCanara HSBC Life Insurance
An AEM-powered portal for policy management and purchases, integrating analytics, CRM, and third-party applications. Conversion rates up 15%, qualified leads up 50%.
Read case study →TelecommunicationsTata Tele Business Services — JAMstack Website
A JAMstack rebuild with a headless CMS and edge/CDN deployment cut latency and unified fragmented touchpoints. User sessions up 134%, form fills up 85%.
Read case study →Home & Kitchen/Bath FixturesKohler — Dream in Kohler
A real moodboard-building tool let consumers design their dream bathroom. 20 winners received ₹1 lakh vouchers; 5 got full architect-designed makeovers.
Read case study →Asset & Wealth Management (BFSI)ASK Investment Managers
A real, honest website audit found 37+ UI/UX issues, 11 render-blocking resources, and zero schema markup, with priority-ranked recommendations for a regulated wealth manager.
Read case study →Education (B2B, School Partnerships)Pearson Education — Unifying A Digital Experience
36 separate Pearson India websites, each with its own look and no shared identity, re-platformed onto Adobe Experience Manager into one consistent digital experience.
Read case study →Frequently asked questions
It spans full customer experience audits, ground-up rebuilds, and platform re-platforming: turning a slow, high-drop-off site into a measured, working funnel, backed by tools like GTmetrix, Lighthouse, heat maps, and GA4.
Documented outcomes include a 10x increase in monthly leads for Tata Motors after a CX audit, a GTmetrix grade rebuilt from F to A for Goodyear Tyres India, a 134% rise in user sessions after a JAMstack rebuild for Tata Tele Business Services, and a 15% conversion lift for Canara HSBC Life Insurance.
Yes. Several of these case studies are standalone audits, such as the 515-slide Nippon India Mutual Fund audit and the ASK Investment Managers audit, which found 37+ UI/UX issues and zero schema markup, delivered as priority-ranked recommendations rather than a completed rebuild.
Case studies in this set include Adobe Experience Manager re-platforming (Canara HSBC Life Insurance) and JAMstack rebuilds with headless CMS and edge/CDN deployment (Tata Tele Business Services), alongside framework-level performance rebuilds.