AEO Agency in India
An AEO agency makes a brand findable and citable in the answers that ChatGPT, Google AI Mode and Perplexity give. ibs Fulcro is an AEO agency in Mumbai working with enterprise brands across India. Retainers start at ₹75,000 a month, with no prompt limit and all six AI engines covered in every tier.
What an AEO agency is
AEO stands for answer engine optimization. An AEO agency defines the questions your buyers put to AI engines, measures how often your brand is named in the answers, and changes your site and third-party sources so the engines can read and cite you accurately.
GEO, or generative engine optimization, is the wider goal of getting a brand recommended in AI-generated responses. The two overlap heavily, so we run them as one service. We run SEO and AEO under one team as well, because the technical base is the same.
AEO services: what we do, in order
- **Research the category the way buyers search.** Buyers write longer prompts and give more context than they type into a search box. We build the prompt universe from that behaviour.
- **Analyse priors and fan-out queries.** One prompt triggers several retrievals. We map the prior queries and fan-out variations behind each prompt to see what the engine searches for and cites.
- **Diagnose why you do not appear.** We check crawlability, structured-data mismatches, missing E-E-A-T signals and content that an engine cannot extract.
- **Build content for extraction.** Schema, short-answer blocks, summary content and FAQs, optimised against the data.
- **Run the off-page layer.** Listicles, original research, paid trade placements, LinkedIn, YouTube and Reddit, handled by our PR team.
- **Deploy in bulk.** Schema, JSON-LD and page changes go out programmatically across many pages, using Velivo One SEO with GA4, Google Search Console and Lighthouse data.
We have done technical SEO for enterprise clients for 23 years, including Pearson, Tata Tele Business Services, Bajaj Electricals and Morphy Richards.
How we measure AEO results
We track the unprompted mention rate. That is how often a brand is named on generic category questions where nobody typed its name. Branded searches say little about AI visibility.
We measure on Velivo One AEO, which has no cap on prompts per client. Where the engine allows it, we read results from a signed-out session in India. The same prompt set is tracked over time and reported whichever way it moves. Our AI search visibility methodology sets out prompt sampling, the six engines, citation share and the limits of the method. We score every prompt in a batch, absences included, because a mean position hides misses. Read Why "average position" is a broken AI visibility metric.
Keyword tools do not measure AI prompt volume. In the applications we tested they overstate it by 5.6 to 6x. We published the correction in our AEO prompt volume estimation method.
Client proof
| Client | Work | Result |
|---|---|---|
| JK Tyre | AEO and GEO audit across 53,535 generic scans, using 12,651 unique prompts | 17.8% unprompted mention rate and 7th of 9 tracked brands. We published the rank as measured. Read the audit |
| Nayara Energy | Active AI search visibility engagement | Current client. No case study yet |
We also publish original research on where engines cite someone else's page about a brand in place of its own. The owned-citation gap study covers five scans across cement, oral care, health drinks, paint and whisky. Ask us for a free unprompted mention-rate check on your own brand, or run a first check yourself with How to check if your brand shows up in ChatGPT.
AEO agency pricing
AEO retainers are priced by account time, in three tiers. There is no prompt limit in any tier. Tool costs and third-party costs such as guest posts, listicles and PR are extra, billed at actual plus a 10% handling charge.
| Tier | AEO retainer per month | SEO and AEO together per month (20% off) |
|---|---|---|
| Small Enterprise | From ₹75,000 | From ₹1,20,000 |
| Medium Enterprise | ₹1,50,000 | ₹2,40,000 |
| Large Enterprise | ₹2,75,000 | ₹4,40,000 |
- Contracts run 12 months. Either party can cancel on 1 month's notice.
- Clients on a 12-month retainer get the audit, baseline assessment and prompt universe at no charge. API credit costs are billed at actual.
- A standalone AI visibility audit costs ₹1 lakh to ₹6 lakh by scope.
- GST is charged at the applicable rate.
Two things set the scope inside a tier. Content volume is how many pages or answer blocks we build or restructure each month. Technical depth is the size of the crawlability and schema work on your existing site. See the full AEO pricing page and our digital marketing pricing.
How we compare with the alternatives
Most brands choosing AEO are choosing between three models. Each suits a different buyer.
| ibs Fulcro | SEO agency with an AEO add-on | In-house build | |
|---|---|---|---|
| What it is | An AI specialist practice with 23 years of technical SEO | AEO added to an existing SEO retainer | Your team builds tracking and content |
| Tracking depth | No cap on prompts. JK Tyre alone ran 12,651 unique prompts | Usually a fixed prompt count, if tracked | Depends on internal tooling |
| Prompt universe | Semrush volume run through our calibrated method, plus prior and fan-out analysis | Varies. Often branded-search metrics relabelled as AEO | You build a volume method from zero |
| Off-page work | Listicles, original research, trade placements, LinkedIn, YouTube and Reddit | Rarely beyond the client's own site | Usually out of scope |
| Deployment | Bulk schema, JSON-LD and content changes pushed programmatically | Manual, page by page | Depends on engineering time |
| Best fit | An enterprise brand that wants AEO run with SEO rigour by one vendor | A brand content with its SEO agency that wants AI visibility added | A brand with the resources to build it permanently and no urgency |
If the second or third model suits you better, we will say so on the first call.
AEO by sector and city
Sector shapes the prompt set and the sources an engine trusts. Read our pages for FMCG, automotive, BFSI, consumer durables and B2B and industrial brands.
B2B buyers ask AI for suppliers, specifications and standards before they speak to a sales team. We build the prompt set from product specifications, use cases and compliance standards, test it on six engines and report on prompts that do not name your brand.
We work from Mumbai and serve Delhi NCR directly. See our AEO agency in Mumbai and AEO agency in Delhi NCR pages.
Four checks before you sign with any AEO agency
- **Ask which session the reading came from.** A signed-in account in one city is weak evidence of what a buyer elsewhere sees. Ask whether measurement comes from a signed-out session run from India.
- **Ask what the report contains.** It should name the prompts you are cited on, the prompts you lost, the content shipped that month and how that maps to Search Console and referral data.
- **Ask who owns the content when the retainer ends.** Some agencies build on their own platform. Get written confirmation that the content and structured data become yours.
- **Compare on prompt volume and content volume.** A ₹50,000 retainer that ships two restructured pages a month will not move a category. A ₹1,50,000 retainer that runs against 100 real prompts and ships fifteen pages might. Compare on that basis, not on the invoice.
We answer all four on a first call, about our own work. Our guide to choosing an AEO agency applies the same checks to every agency, and our ranked list of AEO agencies in India scores them on public evidence.
Frequently asked questions
An AEO agency makes a brand discoverable and citable in AI-generated answers on engines such as ChatGPT, Google AI Mode and Perplexity. It defines a set of generic buyer questions, measures how often and how favourably the brand is named, fixes structured data and crawlability so engines can read the site, and restructures content so a direct answer can be extracted and cited accurately.
AEO, or answer engine optimization, structures content so AI systems can extract and cite a direct answer. GEO, or generative engine optimization, is the wider discipline of getting a brand recommended across generative engines. The two overlap heavily and we run them as one service.
ibs Fulcro AEO retainers start at ₹75,000 a month for Small Enterprise, ₹1,50,000 for Medium Enterprise and ₹2,75,000 for Large Enterprise. There is no prompt limit in any tier. Tool and third-party costs are extra. A standalone audit costs ₹1 lakh to ₹6 lakh by scope.
We track unprompted mention rate, which is how often a brand is named on generic category questions. The JK Tyre audit measured 53,535 generic scans and reported a 17.8% mention rate, 7th of 9 tracked brands.
Judge any agency on the number of prompts tested, the engines covered, the unprompted mention rate and a client reference. Our JK Tyre audit reports a 17.8% unprompted mention rate and a rank of 7th of 9. See our scored list of AEO agencies in India for how we compare on public evidence.
ibs Fulcro runs both under one team from Mumbai. Ask any agency who writes the pages, who ships the technical fixes and who reports the results.
Pick the agency that builds prompts from your specifications and standards, tests them on six engines and reports results on prompts that do not name your brand. We do that. Put the same checks to each agency, using our buyer's guide.
Ask any agency for an owned-citation share and a sibling-brand check as well as a mention count. We publish both for Boost, Dabur Red and Imperial Blue. See our FMCG page.
Yes. The audit compares your unprompted mention rate with each named competitor on six engines and maps the sources behind each answer. See the AI citation gap audit.
Yes. Current and recent clients include Hindustan Zinc, Tata Tele Business Services, Hero MotoCorp, Airtel, JK Tyre, PepsiCo, Valvoline, Bajaj Auto, Panasonic and Polycab. Tata Motors is a Mumbai-headquartered client.
Contact us for an assessment. We show you where the gaps are in your current AI search visibility and tell you if we are not the right fit.
Want to know where your brand should appear in AI answers?
Talk to usPage last updated October 27, 2026.
