Social Media Case Studies from a Mumbai Agency

Each case study states what was measured, against what baseline, over what period. The table is a summary; the full case study carries the method.

Standard Chartered: One Step Closer

After 13 years as title sponsor of the Mumbai Marathon, Standard Chartered was present on every banner and absent from the conversation. We moved the message from performance to audience dreams, told through a real-time microsite, four community films and a campaign hashtag.

Result: 175M+ impressions; over 60% share of race-day conversation; 25+ hours of cumulative trend time; 10M+ video views. Read the case study.

Standard Chartered: Run for a Reason

Asia's largest marathon is closed to the millions who cannot reach the start line. For the 17 January 2016 edition we built a VR-powered Virtual Run and a character-by-character Twitter Run, so anyone could take part remotely.

Result: 28.6M+ impressions; 4.5M+ users reached; 300,000+ people experienced the Virtual Run online; the 42 km covered on Twitter in 07:22:28. Read the case study.

Aristocrat (VIP Industries): Unpack Your Dreams

Aristocrat was one of India's oldest utility luggage brands and had lost appeal as the category became a lifestyle purchase. We rebuilt the brand from its identity outward and used an AI-powered system to generate personalised video responses voiced by the brand's cricket ambassadors.

Result: 100+ million impressions; 6M+ video views; 100,000+ personalised AI-generated video responses; 16% increase in sales. Read the case study.

Airtel: 4G Speed Test

A Twitter-integrated, real-time campaign that generated personalised speed comparison graphics.

Result: 27M mobile impressions; a 50% swing toward 4G activations. Read the case study.

Nayara Energy: #DiwaliWithNayaraEnergy

A creator-led Diwali campaign mapped against Nayara's own retail footprint across 150+ cities.

Result: 1.3 million+ video views. Read the case study.

Zurich Kotak General Insurance: Drive Like A Lady

Claims data became the world's first differential insurance premium for women.

Result: 12.2M views on the FilterCopy collaboration alone. Read the case study.

Kotak Prime: #KotakPrimeWithHer

Three ten-second vertical films for a women's two-wheeler loan, in a category where every lender argued about interest rates. Campaign period May to July 2019.

Result: 1 million views; 13,000 shares; total budget $20,000; Silver at the Campaign India Digital Crest Awards 2020. Read the case study.

Standard Chartered's association with the Mumbai Marathon gave us two briefs in different years. One Step Closer asked how a sponsor of 13 years could own the conversation instead of the banner. Run for a Reason asked how a race that Asia's largest marathon makes exclusive could include the people who could not be on the road. Both were answered on social platforms, one with a trending hashtag and community films, the other with a Virtual Run and a Twitter Run.

Banking and financial services: Standard Chartered, Kotak Prime. Insurance: Zurich Kotak General Insurance. Telecommunications: Airtel. Oil and gas: Nayara Energy. Travel and luggage: Aristocrat. The Social Media Marketing case study hub lists the full set, including FMCG, CSR, media and fintech work.

Check three things on every result: the measure (impressions, views, share of conversation, sales), the baseline it is compared with, and the period it covers. A claim such as "huge engagement" has none of the three. A regulated client such as a bank will not accept a campaign built on vague engagement figures, and neither should a buyer in any category.