Social Media Marketing Case Studies
19 documented social media engagements: a Twitter banking channel that won an EFMA award, a viral Instagram trend that spread across 100+ competing brands with zero media spend, and campaigns for HDFC Bank, Airtel, Standard Chartered, and Kotak Mahindra Bank that turned platform reach into measured business outcomes.
At a glance
Real numbers, not a highlight reel
Every case study above states what was actually measured, against what baseline, over what period. That's a deliberate choice: a regulated BFSI client isn't going to trust a campaign built on vague engagement metrics, and neither should you.
Zurich Kotak General Insurance
A Diwali home-protection ritual, reframed as the reason to protect your family. A brand campaign built on one cultural insight.
Read case study →Fintech & Digital PaymentsNPCI — UPI Chalega
Digital media for a national UPI adoption campaign, delivered mid-pandemic. UPI went on to reach 5 billion monthly transactions and 21x the USA's digital payment volume.
Read case study →Oil & Gas / Fuel RetailNayara Energy — #DiwaliWithNayaraEnergy
A creator-led Diwali campaign mapped against Nayara's own retail footprint across 150+ cities, generating 1.3 million+ video views.
Read case study →TelecommunicationsAirtel — 4G Speed Test
A Twitter-integrated real-time campaign generating personalized speed comparison graphics. 27M mobile impressions and a 50% swing toward 4G activations.
Read case study →InsuranceZurich Kotak General Insurance — Drive Like A Lady
Real claims data became the world's first differential insurance premium for women. 12.2M views on the FilterCopy collaboration alone.
Read case study →Travel & LuggageAristocrat (VIP Industries)
How ibs Fulcro brought a dying utility brand back to life: an AI-powered system generating 100,000+ personalised video responses, driving 100+ million impressions and a 16% increase in sales.
Read case study →Banking & Financial ServicesStandard Chartered — One Step Closer
How Standard Chartered went from title sponsor to owning the Mumbai Marathon's conversation. #OneStepCloser trended above the event's own hashtag, with 175M+ impressions.
Read case study →Banking & Financial ServicesStandard Chartered — Run for a Reason
A VR-powered Virtual Run and a character-by-character Twitter Run made Asia's largest marathon runnable by anyone, anywhere. 28.6M+ impressions and a full 42km covered in 7hr 22min.
Read case study →Banking & Financial ServicesHDFC Bank — The HandAid
An NFC sticker built into a donor's bandage turned every blood donation camp into a walking, tappable invitation to give blood, on a shoestring budget.
Read case study →Banking & Financial ServicesHDFC Bank — Diners Club: Where I Belong
A different premium lifestyle film for every visitor, generated from three simple choices and their own Facebook name. 15,000+ personalised videos and 3,000+ leads.
Read case study →FMCG / Personal CareGillette — The Flexbot at Sunburn
A robot that sketched festival-goers' selfies live, using an actual Gillette Flexball razor as its pen. Became the only trending hashtag of the festival, with a 10x jump in monthly sales.
Read case study →Banking & Financial ServicesKotak Mahindra Bank — #HashtagBanking
The world's first banking channel on Twitter, integrated directly with Kotak's core banking platform. Winner of EFMA's Best New Product award, with a 10% lift in brand score.
Read case study →TelecommunicationsAirtel — Jaipur Literature Festival
India's first live teleportation: five budding authors appeared in lifelike 3D on the JLF stage from hundreds of miles away, carried live over the Airtel 4G network.
Read case study →CSR / Corporate Social ResponsibilityP&G India — Shiksha Social Media League
Underprivileged children took over P&G Shiksha's Facebook page for a month to prove their education was real. Featured by Social Samosa, with 3,21,000 impressions in a single day.
Read case study →Financial Services (Investment Advisory)Kotak Cherry — #CherryChart
A new brand's unrevealed logo became a viral Instagram trend, getting over 100 brands, including direct competitors, to promote it unknowingly. 5 million+ impressions, zero media spend.
Read case study →InsuranceZurich Kotak General Insurance — Drive Like A Lady 2023
Real women who broke driving stereotypes, backed by an industry-first preferential insurance price for women. 10 million video views and a 12% increase in policies issued for women.
Read case study →InsuranceZurich Kotak General Insurance — Drive Like A Lady 2024
A fictional girl's dream of becoming a loco pilot, answered by Surekha Yadav, India's real first female loco pilot. 23 million video views and 1.4K new policies issued.
Read case study →Media & Entertainment (Corporate Communications)ZEE
Real, multi-cluster LinkedIn performance data across 15 ZEE channel pages, an honestly-stated engagement problem, and the real ZEE 4.0 campaign built to solve it.
Read case study →FMCG (Personal Care)Old Spice
A three-phase campaign with Milind Soman that broke from category convention, generated 1.2 billion media impressions, and drove a 300% increase in value share within three months of launch.
Read case study →Frequently asked questions
ibs Fulcro's documented social media campaigns span Twitter (including India's first banking channel on Twitter for Kotak Mahindra Bank), Facebook, Instagram, and LinkedIn, run for BFSI, telecom, insurance, FMCG, and CSR clients.
Results across these 19 case studies include a Twitter banking channel that won EFMA's Best New Product award, an Instagram trend that reached 100+ brands with zero media spend, LinkedIn campaigns that turned around a stated engagement problem for ZEE, and video content that has independently crossed 10 million-plus views on multiple campaigns.
Yes. A large share of these case studies are for regulated BFSI and insurance clients, including HDFC Bank, Standard Chartered, Kotak Mahindra Bank, and Zurich Kotak General Insurance, where campaigns are built to work within sector compliance requirements.
Each case study states real, verifiable numbers and real client names rather than composite or anonymized results, and is explicit about what was measured, over what period, and against what baseline.