Gamification Case Studies
3 documented engagements where a branded game did the work a banner ad couldn't: Pepsi's IPL Deals promotion, and two Zurich Kotak General Insurance road-safety games built to change behavior, not just log impressions.
At a glance
A game only works if the mechanic serves the message
All three games above were built around one rule: the mechanic has to be the point, not a wrapper around a message that could've been a banner ad. That's harder to brief and harder to build, and it's the difference between a game people forget by the next scroll and one that actually moves a number you care about.
Pepsi — IPL Deals
A gamified loyalty app connecting Pepsi and 108 partner brands through real deals, a points system called Runs and Super Runs, and live auctions for money-can't-buy experiences.
Read case study →InsuranceZurich Kotak General Insurance — Text & Drive Challenge
A mobile game offers a real cash prize, then lets the player's own texting-while-driving cause the crash it warns against. 2,80,000+ visitors and 175,000+ game plays.
Read case study →InsuranceZurich Kotak General Insurance — The Invincible Drunk Driving Challenge
A game promises a cash prize for drunk driving skill, then reveals a real jail term and fine instead. 200K visitors and 150K game plays during Road Safety Week.
Read case study →Frequently asked questions
Branded games built for a specific commercial or behavioral outcome: Pepsi's IPL Deals game drove promotional engagement during IPL, while Zurich Kotak General Insurance's Text & Drive Challenge and Invincible Drunk Driving Challenge used game mechanics to shift real driving behavior, not just generate impressions.
That was the explicit brief for the two Zurich Kotak road-safety games: the mechanic simulates the real-world consequence of texting or drinking while driving, so the takeaway is felt in the moment rather than read afterward.
Each case study on this page documents its own reach, engagement, and completion numbers individually — see the linked pages for the full breakdown per campaign.