SaaS & MarTech Products Case Studies
2 documented engagements where the deliverable was a standing software product, not a campaign: a lead orchestration platform for Tata Motors' dealer network, and a custom Outlook add-in for Tata Tele Business Services' sales team.
At a glance
Built to be licensed, not thrown away after launch
The two products here didn't end at handover. Tata Motors' dealer teams still run leads through the Orchestrator today, and Tata Tele's sales team still opens the Outlook add-in every day. If what you actually need is a product your own team can operate long after we're done building it, that's a different conversation than a campaign brief.
Tata Motors — Fulcro Lead Orchestrator
A real, licensed SaaS platform processing 1.2M+ leads a month across 5 sources, routing every lead to the right call centre and closing the loop back to the ad platforms that generated it.
Read case study →Telecommunications (B2B)Tata Tele Business Services
A custom Outlook extension put the Marketing Hub inside the inbox itself, cutting email composition time by 90% and lifting lead conversion by 20%.
Read case study →Frequently asked questions
Yes. The Fulcro Lead Orchestrator for Tata Motors and the custom Outlook add-in for Tata Tele Business Services are both maintained software products with ongoing releases, not one-off project deliverables.
It routes and scores leads across Tata Motors' dealer network in real time, replacing manual assignment with a system that tracks lead status and ownership end to end.
It's an add-in built directly into Outlook that surfaces customer and account data inside the inbox, so the sales team doesn't have to switch tools to act on an email.
The client does. Both products were built to be operated and extended by the client's own teams, not to keep ibs Fulcro in the loop for every change.