Paid Media & Performance Marketing Case Studies
5 documented performance campaigns: a hyperlocal fuel sweepstake that drove 2.5 crore+ new customers, B2B media plans that grew revenue while cutting cost per lead, and targeted acquisition campaigns measured against demos and cost per lead, not reach alone.
At a glance
Planned targets are labeled as planned targets
Where a campaign is still in flight, like Alibaba.com's seller acquisition program above, we say so instead of presenting a forecast as a result. If a media partner shows you a case study with no baseline and no measurement period attached, that's the question worth asking before you sign off on the plan.
Nayara Energy — Sab Ki Jeet Guaranteed
India's first guaranteed sweepstake on fuel, targeted hyperlocally across 6,300+ petrol pumps. 2.5 crore+ new customers and ₹3,000 crore+ in incremental sales.
Read case study →B2B E-CommerceAlibaba.com — Seller Acquisition Program
English and Hindi Facebook campaigns brought Indian MSMEs onto Alibaba.com, backed by a targeted media plan and a live seller summit with real Alibaba.com suppliers.
Read case study →Education (B2B, School Partnerships)Pearson Education — MyPedia
A B2B media campaign targeting school principals and decision-makers directly across Facebook, LinkedIn, and Google, growing revenue 1.8x while cutting cost per lead in half.
Read case study →Telecommunications (B2B)Tata Tele Business Services — Internet Leased Line
Location-specific, vernacular-first campaigns for Internet Leased Line and Toll-Free Number products grew product demos 2.5x while cutting cost per demo by 40%.
Read case study →Frequently asked questions
Targeted media plans and performance campaigns across Facebook, LinkedIn, and Google, built for measurable lead and demo outcomes rather than reach alone, spanning B2B, B2C, and hyperlocal retail formats.
Documented outcomes include 2.5 crore+ new customers and over ₹3,000 crore in incremental sales for Nayara Energy's hyperlocal fuel sweepstake, a 1.8x revenue increase with cost per lead cut in half for Pearson MyPedia, and a 2.5x increase in product demos with a 40% lower cost per demo for Tata Tele Business Services.
Yes. Several of these case studies are B2B-specific, including LinkedIn and Google campaigns built to reach school principals and trustees for Pearson MyPedia, and vernacular-first campaigns targeting business decision-makers for Tata Tele Business Services' Internet Leased Line product.
Where a campaign has completed, results are stated as actually measured. Where a case study is still in flight, such as Alibaba.com's seller acquisition program, the numbers are explicitly labeled as planned targets rather than confirmed post-campaign results.