Mobile App Development Case Studies
1 documented engagement: Zurich Kotak General Insurance's Meter Cashback Insurance App, built to solve an engagement problem, not just ship a feature.
At a glance
The engagement problem usually isn't the app, it's the incentive
Zurich Kotak didn't need a better-built app, they needed a reason for people to open it more than once a year. That's a product and incentive design problem before it's an engineering one, and it's usually where an underused app actually goes wrong.
Frequently asked questions
Zurich Kotak General Insurance's Meter Cashback Insurance App is the documented example: an app built around a cashback mechanic tied to real driving behavior, designed to solve an engagement problem rather than just ship a policy-management feature.
Insurance apps typically only get opened at renewal time. The Meter Cashback app gave policyholders a reason to open it regularly by tying a cashback incentive to driving behavior tracked through the app.