Digital Marketing and Technology Case Studies India
A collection of some of our most impactful engagements over the years, across BFSI, Auto, Durables, and FMCG. From #HashtagBanking for Kotak Mahindra Bank, the world's first banking channel on Twitter, to a 10x increase in monthly leads for Tata Motors, to launching Airtel 4G with a bang: an in-depth showcase of 45 real engagements that have delivered impact for two decades.
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Tata Motors — Nexon
A full CX audit found a 97.7% lead form drop-off and a 9-second load time. The rebuild that followed delivered a 10x increase in monthly leads.
Read case study →Asset Management (Mutual Funds)Nippon India Mutual Fund
A 515-slide website audit: GTmetrix, Lighthouse, heat maps, GA4 configuration, SEO rankings, and benchmarking against 12 asset managers worldwide.
Read case study →Automotive (Tyres)Goodyear Tyres India
A GTmetrix grade of F rebuilt to an A on a modern framework, benchmarked against CEAT, Apollo, and Bridgestone.
Read case study →Electrical & Consumer DurablesPolycab India
619 stakeholder interviews and 50+ competitor brands benchmarked, distilled into 8 insights for a category-defining web experience.
Read case study →InsuranceZurich Kotak General Insurance
A Diwali home-protection ritual, reframed as the reason to protect your family. A brand campaign built on one cultural insight.
Read case study →Fintech & Digital PaymentsNPCI — UPI Chalega
Digital media for a national UPI adoption campaign, delivered mid-pandemic. UPI went on to reach 5 billion monthly transactions and 21x the USA's digital payment volume.
Read case study →Mining & MetalsHindustan Zinc — Zung Ke Khilaaf Zinc
Making an invisible, GDP-scale problem impossible to ignore. A recurring public awareness platform on corrosion that reached over 1 lakh visitors at a single activation.
Read case study →Oil & Gas / Fuel RetailNayara Energy — #DiwaliWithNayaraEnergy
A creator-led Diwali campaign mapped against Nayara's own retail footprint across 150+ cities, generating 1.3 million+ video views.
Read case study →Oil & Gas / Fuel RetailNayara Energy — Sab Ki Jeet Guaranteed
India's first guaranteed sweepstake on fuel, targeted hyperlocally across 6,300+ petrol pumps. 2.5 crore+ new customers and ₹3,000 crore+ in incremental sales.
Read case study →Telecommunications (B2B)Tata Tele Business Services
A custom Outlook extension put the Marketing Hub inside the inbox itself, cutting email composition time by 90% and lifting lead conversion by 20%.
Read case study →Automotive (Electric Vehicles)Tata Motors — Evolve
An EV community platform built around real owners, not brand messaging. Event participation grew 50x after launch.
Read case study →Automotive (Electric Vehicles)Tata Motors — Easy to EV
An all-in-one EV education resource center answering ownership concerns before they become reasons not to buy. 88% customer satisfaction.
Read case study →Automotive (Electric Vehicles)Tata Motors — EV Route Planner
A route optimization web app built to solve range anxiety directly. 100,000+ routes planned, 65% reduction in range anxiety.
Read case study →TelecommunicationsAirtel — 4G Speed Test
A Twitter-integrated real-time campaign generating personalized speed comparison graphics. 27M mobile impressions and a 50% swing toward 4G activations.
Read case study →InsuranceZurich Kotak General Insurance — Drive Like A Lady
Real claims data became the world's first differential insurance premium for women. 12.2M views on the FilterCopy collaboration alone.
Read case study →Automotive (Tyres)JK Tyre & Industries Ltd.
12,651 real buyer prompts scanned across 6 AI engines, split by brand-anchored vs. generic queries. On unprompted queries, JK Tyre ranks 7th of 9 tracked brands.
Read case study →Travel & LuggageAristocrat (VIP Industries)
How ibs Fulcro brought a dying utility brand back to life: an AI-powered system generating 100,000+ personalised video responses, driving 100+ million impressions and a 16% increase in sales.
Read case study →Banking & Financial ServicesStandard Chartered — One Step Closer
How Standard Chartered went from title sponsor to owning the Mumbai Marathon's conversation. #OneStepCloser trended above the event's own hashtag, with 175M+ impressions.
Read case study →Banking & Financial ServicesStandard Chartered — Run for a Reason
A VR-powered Virtual Run and a character-by-character Twitter Run made Asia's largest marathon runnable by anyone, anywhere. 28.6M+ impressions and a full 42km covered in 7hr 22min.
Read case study →Banking & Financial ServicesHDFC Bank — The HandAid
An NFC sticker built into a donor's bandage turned every blood donation camp into a walking, tappable invitation to give blood, on a shoestring budget.
Read case study →Banking & Financial ServicesHDFC Bank — Diners Club: Where I Belong
A different premium lifestyle film for every visitor, generated from three simple choices and their own Facebook name. 15,000+ personalised videos and 3,000+ leads.
Read case study →Travel & TourismMakeMyTrip — Ghoom Ke Dekho 360
Asia's first 360-degree travel content took viewers to Bhutan before they ever booked a flight, doubling travel enquiries in a month and passing half a million Facebook views.
Read case study →FMCG / Personal CareGillette — The Flexbot at Sunburn
A robot that sketched festival-goers' selfies live, using an actual Gillette Flexball razor as its pen. Became the only trending hashtag of the festival, with a 10x jump in monthly sales.
Read case study →Banking & Financial ServicesKotak Mahindra Bank — #HashtagBanking
The world's first banking channel on Twitter, integrated directly with Kotak's core banking platform. Winner of EFMA's Best New Product award, with a 10% lift in brand score.
Read case study →TelecommunicationsAirtel — Jaipur Literature Festival
India's first live teleportation: five budding authors appeared in lifelike 3D on the JLF stage from hundreds of miles away, carried live over the Airtel 4G network.
Read case study →Consumer Electronics & AppliancesBajaj Electricals — DynaPrice
An automated pricing engine that watched competitor prices in real time and repriced Google Search listings automatically. CTR up 300%, cost per sale down 52%.
Read case study →CSR / Corporate Social ResponsibilityP&G India — Shiksha Social Media League
Underprivileged children took over P&G Shiksha's Facebook page for a month to prove their education was real. Featured by Social Samosa, with 3,21,000 impressions in a single day.
Read case study →InsuranceCanara HSBC Life Insurance
An AEM-powered portal for policy management and purchases, integrating analytics, CRM, and third-party applications. Conversion rates up 15%, qualified leads up 50%.
Read case study →TelecommunicationsTata Tele Business Services — JAMstack Website
A JAMstack rebuild with a headless CMS and edge/CDN deployment cut latency and unified fragmented touchpoints. User sessions up 134%, form fills up 85%.
Read case study →InsuranceZurich Kotak General Insurance — Text & Drive Challenge
A mobile game offers a real cash prize, then lets the player's own texting-while-driving cause the crash it warns against. 2,80,000+ visitors and 175,000+ game plays.
Read case study →InsuranceZurich Kotak General Insurance — Kotak Meter
The world's first car insurance with cashback turned a category averaging 1.2 brand interactions a year into 12x average monthly app logins.
Read case study →Financial Services (Investment Advisory)Kotak Cherry — #CherryChart
A new brand's unrevealed logo became a viral Instagram trend, getting over 100 brands, including direct competitors, to promote it unknowingly. 5 million+ impressions, zero media spend.
Read case study →Oil & Gas / Fleet SafetyNayara Energy — Kavach
An AI and computer vision system reads a tanker driver's face in real time, watching for fatigue, distraction, smoking, and phone use. 85% reduction in accidents due to human error.
Read case study →InsuranceZurich Kotak General Insurance — Drive Like A Lady 2023
Real women who broke driving stereotypes, backed by an industry-first preferential insurance price for women. 10 million video views and a 12% increase in policies issued for women.
Read case study →InsuranceZurich Kotak General Insurance — The Invincible Drunk Driving Challenge
A game promises a cash prize for drunk driving skill, then reveals a real jail term and fine instead. 200K visitors and 150K game plays during Road Safety Week.
Read case study →InsuranceZurich Kotak General Insurance — Drive Like A Lady 2024
A fictional girl's dream of becoming a loco pilot, answered by Surekha Yadav, India's real first female loco pilot. 23 million video views and 1.4K new policies issued.
Read case study →Home & Kitchen/Bath FixturesKohler — Dream in Kohler
A real moodboard-building tool let consumers design their dream bathroom. 20 winners received ₹1 lakh vouchers; 5 got full architect-designed makeovers.
Read case study →FMCG & BeveragesPepsi — IPL Deals
A gamified loyalty app connecting Pepsi and 108 partner brands through real deals, a points system called Runs and Super Runs, and live auctions for money-can't-buy experiences.
Read case study →B2B E-CommerceAlibaba.com — Seller Acquisition Program
English and Hindi Facebook campaigns brought Indian MSMEs onto Alibaba.com, backed by a targeted media plan and a live seller summit with real Alibaba.com suppliers.
Read case study →Education (B2B, School Partnerships)Pearson Education — MyPedia
A B2B media campaign targeting school principals and decision-makers directly across Facebook, LinkedIn, and Google, growing revenue 1.8x while cutting cost per lead in half.
Read case study →Telecommunications (B2B)Tata Tele Business Services — Internet Leased Line
Location-specific, vernacular-first campaigns for Internet Leased Line and Toll-Free Number products grew product demos 2.5x while cutting cost per demo by 40%.
Read case study →Asset & Wealth Management (BFSI)ASK Investment Managers
A real, honest website audit found 37+ UI/UX issues, 11 render-blocking resources, and zero schema markup, with priority-ranked recommendations for a regulated wealth manager.
Read case study →Media & Entertainment (Corporate Communications)ZEE
Real, multi-cluster LinkedIn performance data across 15 ZEE channel pages, an honestly-stated engagement problem, and the real ZEE 4.0 campaign built to solve it.
Read case study →FMCG (Personal Care)Old Spice
A three-phase campaign with Milind Soman that broke from category convention, generated 1.2 billion media impressions, and drove a 300% increase in value share within three months of launch.
Read case study →AutomotiveTata Motors — Fulcro Lead Orchestrator
A real, licensed SaaS platform processing 1.2M+ leads a month across 5 sources, routing every lead to the right call centre and closing the loop back to the ad platforms that generated it.
Read case study →Education (B2B, School Partnerships)Pearson Education — Unifying A Digital Experience
36 separate Pearson India websites, each with its own look and no shared identity, re-platformed onto Adobe Experience Manager into one consistent digital experience.
Read case study →EducationPearson Education — Learna AI Chatbot
A conversational chatbot across the Pearson India website and Messenger, handling 4,127 product conversations in a quarter and converting 30% of them into leads.
Read case study →Consumer ElectronicsASUS — Programmatic Market Share
A long-term programmatic and paid media programme that took ASUS from 0.3% to 3% of the Indian smartphone market, a 10x gain in under a year.
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Frequently asked questions
ibs Fulcro publishes 45 documented case studies spanning two decades of digital marketing and technology engagements, across industries including BFSI, automotive, FMCG, telecommunications, insurance, and consumer durables.
The case studies span Social Media Marketing, Website & Web Experience, Paid Media & Performance Marketing, AI & Agentic Solutions, Gamification, SaaS / MarTech Products, Content & Film Production, Mobile App Development, Brand Campaigns, AI Search Visibility (AEO/GEO), and Website Design & Development.
ibs Fulcro's documented case studies include Tata Motors, Kotak Mahindra Bank, HDFC Bank, Standard Chartered, Airtel, Nayara Energy, Zurich Kotak General Insurance, Pepsi, Gillette, Old Spice, MakeMyTrip, Pearson, Alibaba.com, ZEE, ASK Investment Managers, Goodyear, JK Tyre, Bajaj Electricals, Kohler, Polycab, Nippon India Mutual Fund, and more.
ibs Fulcro states results as they actually occurred. Where a case study is still in flight and only planned targets exist rather than confirmed post-campaign numbers, that distinction is stated explicitly on the page rather than presented as a completed result.
45 real engagements. Not a highlight reel, the actual, documented work.
Let's talk about what a similar engagement could look like for your brand.
Start a ProjectPage last updated September 9, 2026.